Case Study: The VIBE Cheer & Dance Team

MEMO

DATE: November 18, 2015

TO: Professor H. P. Gordon

FROM: Nancy Rodriguez

SUBJECT: Research Report

Nicole Duran, Owner and coach of the VIBE Cheer & Dance Team of South El Monte, California, uses her business concept, marketing activities, and dedication to make her business a success. The VIBE Cheer & Dance Team was founded by Duran after she graduated from high school. Her love for the sport and her cheering career in high school motivated her to begin teaching classes. Passion is one of the main reasons why entrepreneurs start their businesses. “The people in this group started their businesses out of love for what they do, and they believe wholeheartedly that passion is a crucial quality of success. Running their businesses gives them a sense of accomplishment and pride” (Mask, 2014, para. 4). …show more content…
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