1. Introduction
The Society of Saint Vincent de Paul is a Catholic organization and they have a long history of 150 years in helping people in need in New Zealand. They open many secondhand shops named St Vinnies in different regions of the country, including in Palmerston North city. To be specific, these shops sell lots of type of goods like secondhand clothes, decoration things, books, toys, etc. As studying Marketing paper, of which Dr. Maureen Syn in charge of being the lecturer, at International Pacific College (IPC), a given opportunity for students to approach and gain more knowledge about promotional campaign by supporting the St Vinnies shop. During discussing in the class, there are four promotional activities expected to be brought …show more content…
Next, in order to guarantee the fairness, each person in the group need to design her/his own poster. At first, none of group members got awareness of any designing poster softwares, therefore, I tried to cut out some images and stick them together on the paper size A4 while the others wasting time on drawing complicated details. Due to unprofessional designing skills, our first drafts were not good and we then needed to be more serious with the posters. Finally we found the page “canva.com” and it allowed us to create a real poster by providing basic designing …show more content…
Thus, after studying the introduction as well as the shop’s information on its website, poster group started developing effective marketing communication. The very important action should be taken into account is identify the poster’s target audience, which is whoever pass by the shop obviously can see it. Because of this target, our main step in advertising media selection is “reach”, which means the percentage of audience exposed to the ad campaign in period of time (Kotler & Amstrong, 2014). Above and beyond, concretely, the shop would like to attract those who interested in good quality goods at low prices also do not mind they are secondhand. Hence, the purpose of our poster is to inform and remind people about ST Vinnies shop. As long as many people pay attention to the poster, the shop will be able to get more visitors or donated clothes and other secondhand goods. Afterwards, we need to work on the messages content for the poster, which includes name of the Vinnies society, the logo, the address, contact details, working time of the shop and slogans. Our creative concept was memorable and impressive by appealing “Helps people”, designed in big size format. This makes customers believe that if they buy or donate to the shop, it will means that they are contributing in helping others. The messages were ensured as meaningful due to appealing slogans (“To feed the hungry”, “To drink
The Society of Saint Vincent de Paul is a Catholic organization and they have a long history of 150 years in helping people in need in New Zealand. They open many secondhand shops named St Vinnies in different regions of the country, including in Palmerston North city. To be specific, these shops sell lots of type of goods like secondhand clothes, decoration things, books, toys, etc. As studying Marketing paper, of which Dr. Maureen Syn in charge of being the lecturer, at International Pacific College (IPC), a given opportunity for students to approach and gain more knowledge about promotional campaign by supporting the St Vinnies shop. During discussing in the class, there are four promotional activities expected to be brought …show more content…
Next, in order to guarantee the fairness, each person in the group need to design her/his own poster. At first, none of group members got awareness of any designing poster softwares, therefore, I tried to cut out some images and stick them together on the paper size A4 while the others wasting time on drawing complicated details. Due to unprofessional designing skills, our first drafts were not good and we then needed to be more serious with the posters. Finally we found the page “canva.com” and it allowed us to create a real poster by providing basic designing …show more content…
Thus, after studying the introduction as well as the shop’s information on its website, poster group started developing effective marketing communication. The very important action should be taken into account is identify the poster’s target audience, which is whoever pass by the shop obviously can see it. Because of this target, our main step in advertising media selection is “reach”, which means the percentage of audience exposed to the ad campaign in period of time (Kotler & Amstrong, 2014). Above and beyond, concretely, the shop would like to attract those who interested in good quality goods at low prices also do not mind they are secondhand. Hence, the purpose of our poster is to inform and remind people about ST Vinnies shop. As long as many people pay attention to the poster, the shop will be able to get more visitors or donated clothes and other secondhand goods. Afterwards, we need to work on the messages content for the poster, which includes name of the Vinnies society, the logo, the address, contact details, working time of the shop and slogans. Our creative concept was memorable and impressive by appealing “Helps people”, designed in big size format. This makes customers believe that if they buy or donate to the shop, it will means that they are contributing in helping others. The messages were ensured as meaningful due to appealing slogans (“To feed the hungry”, “To drink