The top state of the art product of Aqualisa, the Quartz shower was launched in May 2001. Aqualisa is a UK shower manufacturer with a strong reputation, premium brand and excellent service. They spent several years and invested millions developing the Quartz shower into a superior piece of technology and design. Plumbers were impressed by the reliability, easy installation and the great compatibility, while consumers enjoyed the beautiful design and the stability of temperature and pressure made it picture perfect for consumers. Even though Quartz had excellent features, it did not get the overwhelming success that Aqualisa expected. Rawlinson, managing director of Aqualisa is now seeking a marketing strategy to generate sales for Aqualisa Quartz.
Value Proposition for Consumers
The Research and Development team of Aqualisa conducted market research and discovered consumers were normally not happy …show more content…
This strategy allows them to hit the major markets. Aqualisa hits the developers through their ShowerMax brand. They reach the DIY people with their value and standard electric showers, Gainsborough.
SWOT Analysis of Aqualisa Quartz
Strengths
• 5% to 10% market growth
• High tech products
• Showers with better water pressures than the competitors
• Brilliant, researched based designs
• Innovative products (e.g. Quartz)
• No 2 in mixing valve and 3 in overall UK market.
• Good service provider
• Popular in plumbers
• Elegant designs and clever products
Weakness
• 10% products still goes faulty
• Should be available in up to 90% of trade shop, show rooms and outlets.
• Weak marketing strategy for Quarts as the sale forces for Aqualisa spends 90% of time on maintaining existing account while the 10% on developing new customers
Opportunities
• Brand awareness
• Maximum sales and profits in case of "Quartz" success.
• Market leaders in innovative showers products
• Road to new inventions and
Value Proposition for Consumers
The Research and Development team of Aqualisa conducted market research and discovered consumers were normally not happy …show more content…
This strategy allows them to hit the major markets. Aqualisa hits the developers through their ShowerMax brand. They reach the DIY people with their value and standard electric showers, Gainsborough.
SWOT Analysis of Aqualisa Quartz
Strengths
• 5% to 10% market growth
• High tech products
• Showers with better water pressures than the competitors
• Brilliant, researched based designs
• Innovative products (e.g. Quartz)
• No 2 in mixing valve and 3 in overall UK market.
• Good service provider
• Popular in plumbers
• Elegant designs and clever products
Weakness
• 10% products still goes faulty
• Should be available in up to 90% of trade shop, show rooms and outlets.
• Weak marketing strategy for Quarts as the sale forces for Aqualisa spends 90% of time on maintaining existing account while the 10% on developing new customers
Opportunities
• Brand awareness
• Maximum sales and profits in case of "Quartz" success.
• Market leaders in innovative showers products
• Road to new inventions and