Case Study: The American Red Cross

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The American Red Cross is a humanitarian organization that was founded on May 21, 1881 in Washington, D.C. The American Red Cross provides services and support within five critical areas: Biomedical Services that facilitate services to collect, process, and distribute blood products; Service to the Armed Forces that provides support to military service members and their families; Preparedness & Health & Safety Services that offers education and training on health and safety topics; Disaster Cycle Services that provides assistance to people affected during and after disasters; and International Services that offers relief services and developmental efforts in countries abroad.
The project that I participated in is The Pillowcase Project which
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I chose to work on The Pillowcase Project to expound upon my interest of emergency preparedness and liked the idea of teaching the youth about local hazards/disasters and how to prepare if one may ensue. The Red Cross mission “prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors” (American Red Cross, 2016). Essentially, American Red Cross relies on the humanitarian spirit of volunteers and donors to service and fund people in their time need. Furthermore, with the emphasis on philanthropic acts ARC supports five lines of service: Disaster Services, Service to the Armed Forces, Health and Safety Services, Blood Services, and International Services and supports The Home Fire Campaign and The Pillowcase Project as two service projects (American Red Cross, …show more content…
Ms. McElveen-Hunter is the former U.S. Ambassador to Finland (2001 -- 2003) and the CEO and owner of Pace Communications, Inc., the largest private custom publishing company in the United States (American Red Cross, 2016).
Gail J. McGovern was named President and CEO of the American Red Cross on April 8, 2008. After previously holding top management positions at AT&T Corporation and Fidelity Investments, she has experience running large organizations in competitive industries, and a track record for improving business performance and service delivery to the public (American Red Cross, 2016).
Anna W. Trefethen serves as the Southeast and Caribbean Division Vice President (DVP). Ms. Trefethen oversees a multi-state area of Alabama, Georgia, Florida, Puerto Rico, and the US Virgin Islands. The DVP is accountable for achieving performance targets for the Division including service delivery, fundraising/revenue, and expense targets. Anna has extensive experience collaborating with chapter boards, volunteers, government agencies, elected officials and other nonprofit partners to strengthen community presence (American Red Cross,

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