Case Study: The Nameless Jeep Pickup Truck

Improved Essays
Not since 1992 has Jeep offered a pickup truck, but that will change within the next few years when an all-new model based on the platform underpinning the Jeep Wrangler SUV arrives to the market.

Long rumored and widely anticipated by Jeep enthusiasts, confirmation of the new pickup truck model was made by Michael Manley who heads the Jeep brand for Fiat Chrysler (FCA). Manley, speaking to members of the media on the first press day of the North American International Auto Show in Detroit last week, explained that the new model will follow the next-generation Wrangler to the market.

Manley’s statement was later confirmed by FCA CEO Sergio Marchionne that day. Marchionne added that the truck will be built alongside the Jeep Wrangler at the company’s manufacturing plant in Toledo, Ohio.
…show more content…
What we do know is that this will be a traditional body-on-frame pickup truck just as the Wrangler itself continues with this time-honored automobile construction method. Maintaining the traditional style is important as that allows for more torsional flexing, ideal for off-roading.

To get some idea of what the unnamed pickup truck will look like, we should examine the Jeep Wrangler first. That model traces its heritage back to the very first Jeep. The Wrangler name was introduced in 1986 and now represents both the standard two-door Wrangler and the extended-wheelbase Wrangler

Related Documents

  • Decent Essays

    Born April 2nd, 1875, Wamego Kansas, Walter Percy Chrysler was an American automotive industry executive and founder of Chrysler Corporation. Chrysler spent his earlier years as a railroad mechanic, working as an apprentice in the railroad shops at Ellis. He then spent years moving from job to job in the same field, eventually climbing the ranks which lead to the pinnacle of his railroad career, Manager of Allegheny Locomotive. Chrysler’s automotive career began in 1911, when a director of the American Locomotive Company sent him a summons inquiring about his interest in working in the automotive field, a proposition which Chrysler leapt at with enthusiasm. He began his work as production chief for Buick Motor Company, displaying an unrivaled…

    • 179 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Ss454 History

    • 515 Words
    • 3 Pages

    Some refer to the 1970 Chevelle SS as the "ultimate American muscle car". The 1970 Chevelle SS454 is considered to be "the ultimate Chevelle". With its intimidating body style, powerful motor and growling dual exhaust the 1970 Chevrolet Chevelle SS is every bit pure American muscle. Two engines were available in Chevelle's1970 super sport package.…

    • 515 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Even though I am not the traditional pickup truck consumer, at least what I imagined what a pickup truck consumer should be, I do consider myself a tech savvy modern and sophisticated consumer that demands the best from a vehicle-or a tool,…

    • 497 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The big SUV’s look appealing but not fuel efficient. We wanted to take a closer look at the available pick-up trucks. We needed something we could haul things in. The fuel economy wasn’t that bad either. With the extended cab, we could still travel in comfort without exposing items to the elements.…

    • 677 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Chevy Swot Analysis

    • 254 Words
    • 2 Pages

    History of Chevys! Freshman technology Chevrolet was introduced by William C.durant and louis chevrolet. By 1980 they were selling around 50,000 horse-drawn vehicles. They started shared the company with the Durant-Dort Carriage Company. In 1909 William Durant asked Louis Chevrolet a famous race car driver to help design and promote a new car.…

    • 254 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Ford F-150 Essay

    • 606 Words
    • 3 Pages

    New headlamps and bumpers will also roll out in an effort to provide a firmer stance and wider look to the big truck. F-150 fans will see notable style differences such as on Lariat models equipped with the sport package. Here, you’ll find signature twin bars matching the trucks’ exterior color. Six new wheel designs will roll out, ranging from 17 to 22 inches.…

    • 606 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Honda Truck History

    • 758 Words
    • 4 Pages

    During the first half of the twentieth century, the automobile evolved from a marginal curiosity to the dominant mode of ground transportation in the United States. (http://www.encyclopedia.com/topic/automobile.aspx) They are very helpful with everyday living. A truck which is called a lorry in the United Kingdom, Ireland, and Indian Subcontinent is a motor vehicle designed to transport cargo. Trucks vary greatly in size, power, and configuration, with the smallest being mechanically similar to an automobile.…

    • 758 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The growing popularity of Stretch Limos..... Stretch Limos have always been associated with luxury, elegance, style and glamour as through the years, rich and posh have used this vehicle for being driven around. This exquisite ride is a dream of everyone. However, history is history now. Now days, Stretch Limos are available for hire at affordable prices for various transit needs, including, weddings, prom nights, wine tours, airport transfers and corporate travel and lots more.…

    • 415 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    STATEMENT OF INTENT: I am writing an extract from a biography about the most influential innovator of the 20th century, Henry Ford. I will intent to write about his relationship between his son, Edsel and himself. I target my extract towards readers of the New York Times and I will aim to use a combination of selection of detail, descriptive language and tone to invite to reader to never treat their family the way Henry Ford did. Edsel was always never at home. Rather he preferred to socialize on the other side of Detroit with the children of Detroit’s aristocracy and married the daughter of Detroit’s most famous Department store.…

    • 845 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    The company itself, has had many achievements alongside car and truck production. The American truck market is extremely large and has a broad range in truck type. For the last 39 years, ford has claimed they are the number one full sized truck seller with over six hundred thousand trucks sold in the year of two thousand sixteen. With a new generation of heavy duty and light duty trucks coming from Ford with full redesigns, it’s clear which truck brand is better than all…

    • 1268 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    This essay is going to talk about one of the most debated arguments in the truck industry; why Ford is better than Chevy. Like the iconic and historical slogan says, Fords are built tough. Chevy’s have many problems and flaws within their products and this has caused a good amount of people to switch over from Chevy’s to Ford’s. Ford focuses on performance, comfort, and entertainment when designing their vehicles. In this essay these three factors are going to be broken down piece by piece to prove that a Ford is better than a Chevy.…

    • 1490 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Truck Vs Truck Essay

    • 821 Words
    • 4 Pages

    while researching, I found out safety features were amazing why? Even though the truck is consider a high profile vehicle it is probable for flipping or can be accidentally hitting other objects with out knowing. Safety features the truck had were amazing and the resign I say this is, when I did research on my truck it had twelve airbags. The front of the cab has two, the side of passenger side has a curtain and roll airbag that is also the same for the driver side of the truck. On the back end of the cab there are only roll airbags and back side seat airbags.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Global Feasibility Analysis: Ford The automotive industry has been producing new models and introducing new car styles year after year. As one of the leading manufacturers in the industry, Ford Motor Company has had to confront issues of capacity utilization in each market where it operates. Capacity utilization occurs when production exceeds the number of products than can be sold in a given market. To further exacerbate the problem, a new automotive manufacturer enters the market every few years.…

    • 1475 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Ford Ranger Research Paper

    • 1013 Words
    • 5 Pages

    It will join a segment led by the Toyota Tacoma and comprised also of the Chevrolet Colorado, Nissan Frontier and GMC Canyon. A Jeep model will follow in about a year. To mark this auspicious occasion, we’ll take a look at certain “fun facts” about the Ranger: past, present and future. (-- removed HTML --) Heritage Rangers (-- removed HTML --) 1.…

    • 1013 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Compare And Contrast Cars

    • 791 Words
    • 4 Pages

    Compare and Contrast Cars Cars are built for many different reasons. Some are built to go lightning fast,while others are made to transport goods across a country. Cars influence our everyday lives. From getting dropped off at school, to scrounging up enough money for your first set of wheels. At the same time, we all want the best high end cars on the market.…

    • 791 Words
    • 4 Pages
    Improved Essays