Employer Branding: The Great Wall Motor Company

2396 Words 10 Pages
Project Management 7


Project Management
The employer branding is one of the most recent trends that is making its pace across the globe as its importance and significance grow over time with the exponential progression. It satisfies a number of needs and helps the employer hire the best staff members that will enable it to create the innovative products and launch the services that will eventually ensure the sustainable growth of the company and the strengths of its positions within the market. It can be used within different facilities and contexts with the purpose of benefitting the company in meeting its organizational objectives. The Great Wall Motor Company should also develop employer branding
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In case, the company leverages from the employer branding it usually has a well-established reputation, a mission or another reason that stimulate people to work there. It is necessary to remember that the financial reward that the employees receive from the company in exchange for the efforts and energy that they invest into the growth and development of the employer (Wayne, 2015). The positive employer brand might be associated with the benefits that might not always be measured or calculated in terms of finances (Shafique, 2012). For an instance, some of the employees might be attracted by the work distance and short commuting time, due to the innovative or start-up atmosphere of the company as well as the opportunity of benefiting from the company’s presence on the market and the databases that it has access to (Tsai & Hsu, 2012). All of the benefits, financial and intangible ones should be communicated b the team that is responsible for the employer branding and which has to ensure that the readers, the target audience is actually understanding the message that stands behind their post, announcement, advertisement, vacancy and other means of …show more content…
It should be stressed, that just as any promotional campaign it should be aligned with the strategy of the company, its mission, vision, and goals. Moreover, despite the requirements regarding the diversity and adversity of the message, in general, it should be rather specific and consistent and speak the same corporate language (Ammann, Oesch & Schmid, 2013). Additionally, the employer branding as the set of the tasks that should ensure that the company will be promoted should be assigned to the team that is separated and independent from the HR department though they are expected to cooperate as they both have the common function of providing the company with the best staff members and attracting the new

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