1. What type of partnerships and alliances should your company consider? (Case company)
The Cheesecake Factory is a successful restaurant service that currently has locations in the United States and in Puerto Rico. The company owns and operates 193 restaurants that are service provided under the Cheesecake Factory Brand Name, 13 of the locations are operated under the Grand Lux Café, and one location that is owned and operated under the name Rock Sugar Pan Asian Kitchen. (1) With thirteen locations located in International areas, the Cheesecake Factory is constantly thinking of new and improved ways to improve their brands. They have license agreements to help them establish their present in areas that are currently in the Middle …show more content…
The numbers of social media users have risen to high numbers in the last decade. Studies have shown that by 2020, social media users are expected to be around 2.95 billion users. (2) More and more people are getting use to using social media for news, socializing, job hunting, finding important businesses, and so much more. It has increased day by day, as more and more people are looking for their everyday needs through their social media outlets. How Facebook typically works, is all it takes is one person to like an add page and their friends can then see what they liked. Before you know it the add page or campaign has spread everywhere. This is a very strategic marketing plan. By the Cheesecake Factory forming an alliance with Facebook, it would allow them to market their brand. They would be able to market their brand and not have to always give away free products. The Cheesecake Factory is doing a great job at targeting the International Market but, with new Brands and new eatery’s opening its important to keep existing customers and at the same time target new customers. The Facebook alliance would allow the Cheesecake Factory to reach masses in target markets. They chose an alliance with American Idol, because of the number of viewers the show received during the time the show was being televised. By using Facebook for marketing purposes, the Cheesecake Factory can also bring awareness to their company partnerships. This will help spread the word for help for the foundation Feeding America. The alliance will help the company allow customers to know when the company is having a celebrating, or bringing out a new product line. With Cheesecake Factory always expanding their menu, this will give them a chance to advertise without waiting on customer reviews. Facebook alliance would allow the Cheesecake factory to show images of the entrée and in return
The Cheesecake Factory is a successful restaurant service that currently has locations in the United States and in Puerto Rico. The company owns and operates 193 restaurants that are service provided under the Cheesecake Factory Brand Name, 13 of the locations are operated under the Grand Lux Café, and one location that is owned and operated under the name Rock Sugar Pan Asian Kitchen. (1) With thirteen locations located in International areas, the Cheesecake Factory is constantly thinking of new and improved ways to improve their brands. They have license agreements to help them establish their present in areas that are currently in the Middle …show more content…
The numbers of social media users have risen to high numbers in the last decade. Studies have shown that by 2020, social media users are expected to be around 2.95 billion users. (2) More and more people are getting use to using social media for news, socializing, job hunting, finding important businesses, and so much more. It has increased day by day, as more and more people are looking for their everyday needs through their social media outlets. How Facebook typically works, is all it takes is one person to like an add page and their friends can then see what they liked. Before you know it the add page or campaign has spread everywhere. This is a very strategic marketing plan. By the Cheesecake Factory forming an alliance with Facebook, it would allow them to market their brand. They would be able to market their brand and not have to always give away free products. The Cheesecake Factory is doing a great job at targeting the International Market but, with new Brands and new eatery’s opening its important to keep existing customers and at the same time target new customers. The Facebook alliance would allow the Cheesecake Factory to reach masses in target markets. They chose an alliance with American Idol, because of the number of viewers the show received during the time the show was being televised. By using Facebook for marketing purposes, the Cheesecake Factory can also bring awareness to their company partnerships. This will help spread the word for help for the foundation Feeding America. The alliance will help the company allow customers to know when the company is having a celebrating, or bringing out a new product line. With Cheesecake Factory always expanding their menu, this will give them a chance to advertise without waiting on customer reviews. Facebook alliance would allow the Cheesecake factory to show images of the entrée and in return