Case Study: The Canadian Cancer Society

Great Essays
Subject: Explanation to stakeholders on how the company can effectively handle the issues created by negative news reports regarding the handling of fundraising dollars.

The report I have prepared will explain how the Canadian Cancer Society came under fire regarding their 2011 budget and the allocation of funds totaling more than a million dollars. The Canadian Cancer Society had to do damage control by giving an in depth financial report showing where donated funds were being allocated. I read multiple articles on how companies have to reassure their stakeholders that the organization is being run properly and no unethical behavior is being done. I am going to also explain how to get stakeholders to understand how decisions are made within
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This organization is one of the largest non-profit organizations in Canada and receives most of the countries donations. Because competition is so fierce in Canada, many organizations have large advertising campaigns to raise awareness regarding donations.
The Canadian Cancer Society has been accused of allocating a larger amount of the money donated to the organization other areas like advocacy, support, prevention, and information instead of focusing more of the money on research.
I intend to show how the Canadian Cancer Society has accurately given detailed financial statements going back ten years and how they have given a strategic plan for the next five years that will give insight on how they plan to spend money raised from
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They will need to continue to give detailed information on how donated dollars being used; they can do this by directing donors to their website and having a page allocated to their financial statements. These statements will date back to the past ten years as well as a forecast for the next five years. The organization should also explain how they plan to stay true to their mission statement and how they are not only a research organization; their mission is to eradicate cancer and increase the quality of life for people who have cancer. It needs to made clear to society what the organization stands for.
The Canadian Cancer Society raises dollars for cancer research as well as fundraising for other areas of the organization, such as advertisement to get the word out regarding the Canadian Cancer Society and who the company is and what the organization will do for you. Solutions to the problems the Canadian Cancer Society will be discussed and how to implement to solutions within the organization. These solutions will be beneficial to the organization as well as their stakeholders because it will enhance the relationship that has been

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