Case Study: The American Heart Association

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The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. (American heart association) 1924, six cardiologists, recognizing a need for a national association, formed the American Heart Association (AHA). They thought a national organization could efficiently share research and promote findings better than as separate groups. “The AHA remained small until the 1940s”, when a big donation from Procter and Gamble caught public attention allow for growth. (American Heart Association)
AHA fighting tactics have grown from just research, promoting findings to “provide science-based treatment guidelines to healthcare professionals” and “advocate for changes” that could

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