Case Study Sprouts

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Sprouts offers fresh, natural and organic foods that are widely regarded as high-quality. In particular, their produce is often grown and purchased from local growers near each location, resulting in a fresher product. The freshness of the food and ingredients contributes to improved taste, which then in returns creates a overall better customer satisfaction; online reviews have shown that consumers are pleased by the quality of the products they purchase at Sprouts. Relationships with growers and suppliers of other products are carefully cultivated and managed over time to allow Sprouts to stock its inventory at a lower cost, and these savings are passed on to customers. In all of its areas of operations, Sprouts guarantees that it has growers

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