1.0 Situation Analysis Of The Company
1.1 Company Background
Suunto was founded in Finland by a championship-level orienteer and keen outdoor fanatic name Tuomas Volonen in 1936. Tuomas Volenen made the mass production method for liquid filled compass, since then Suunto has been at the front of innovating, hand crafting premium sports watches, instruments and dive computers that was tested in the world during the harsh conditions.
Today Suunto is still based in Finland where most of their products are hand crafted with pride in their flagship factory outside Helsinki. Suunto aim is to provide adventurer and sports enthusiast with the best tools that they can explore and achieve new things from the highest mountain to the deepest oceans …show more content…
Suunto Smart sports watch allows the tracking of health by having a heart rate tracking function.
The brand have a focus on health and fitness. Opportunity
The opportunity for Suunto is to have a good marketing campaign on the watch that they want to highlight to achieve a greater consumers knowledge for the products and its brand name.
Weakness
Brand name is not well-known as nowadays consumers go with the flow of the trend.
Price range of the watch is expensive as consumers can top up a little more just to get a Apple or Samsung watch. Threat
High Competitor with other smart-watch brand like Fit-Bit and more popular brands like Apple and Samsung.
Suunto watches are not easily accessible and found in store worldwide and consumers have to go online and shop for it if they want to get the …show more content…
Suunto strength, is to track people health while they are wearing it as the watch can track consumers heart rate as the consumers, are doing various types of sports activity like diving, as the watch is water resistant which is 100m to 3ft. The watch, also allow it to connect it to the phone which have notification of the daily heart rate of consumers. The weakness of Suunto is to focus on the trend that consumers follow nowadays and the price range of Suunto watches is a little high on budget as consumers can get a Apple or Samsung smart-watch around the range of price. The opportunity for Suunto is to have a good marketing campaign for the watches that they want consumers to know and also build a brand name to be realize by those consumers that do that know about the brand. The threat for Suunto is other smart watches brand in the industry as the competition is high as people would go for more popular brand like Fit-Bit or Apple and Samsung watches. Suunto watches are also not easily accessible and found in store worldwide and consumer have to shop online to get it. Therefore they should look into this and bring the watches to places that are easily accessible for consumers to shop for their brand products ("Suunto Spartan Ultra All Black Titanium HR - Multisport GPS watch",
1.1 Company Background
Suunto was founded in Finland by a championship-level orienteer and keen outdoor fanatic name Tuomas Volonen in 1936. Tuomas Volenen made the mass production method for liquid filled compass, since then Suunto has been at the front of innovating, hand crafting premium sports watches, instruments and dive computers that was tested in the world during the harsh conditions.
Today Suunto is still based in Finland where most of their products are hand crafted with pride in their flagship factory outside Helsinki. Suunto aim is to provide adventurer and sports enthusiast with the best tools that they can explore and achieve new things from the highest mountain to the deepest oceans …show more content…
Suunto Smart sports watch allows the tracking of health by having a heart rate tracking function.
The brand have a focus on health and fitness. Opportunity
The opportunity for Suunto is to have a good marketing campaign on the watch that they want to highlight to achieve a greater consumers knowledge for the products and its brand name.
Weakness
Brand name is not well-known as nowadays consumers go with the flow of the trend.
Price range of the watch is expensive as consumers can top up a little more just to get a Apple or Samsung watch. Threat
High Competitor with other smart-watch brand like Fit-Bit and more popular brands like Apple and Samsung.
Suunto watches are not easily accessible and found in store worldwide and consumers have to go online and shop for it if they want to get the …show more content…
Suunto strength, is to track people health while they are wearing it as the watch can track consumers heart rate as the consumers, are doing various types of sports activity like diving, as the watch is water resistant which is 100m to 3ft. The watch, also allow it to connect it to the phone which have notification of the daily heart rate of consumers. The weakness of Suunto is to focus on the trend that consumers follow nowadays and the price range of Suunto watches is a little high on budget as consumers can get a Apple or Samsung smart-watch around the range of price. The opportunity for Suunto is to have a good marketing campaign for the watches that they want consumers to know and also build a brand name to be realize by those consumers that do that know about the brand. The threat for Suunto is other smart watches brand in the industry as the competition is high as people would go for more popular brand like Fit-Bit or Apple and Samsung watches. Suunto watches are also not easily accessible and found in store worldwide and consumer have to shop online to get it. Therefore they should look into this and bring the watches to places that are easily accessible for consumers to shop for their brand products ("Suunto Spartan Ultra All Black Titanium HR - Multisport GPS watch",