Case Study Sherwin Williams

Currently, the American population lives within fifty miles of a Sherwin Williams store. Considering the size of the United States, this is quite miraculous. Even still, the company's future goal is that “no matter where you are in the world or what surfaces you’re coating, Sherwin-Williams [can provide] innovative solutions that ensure your success” (sherwinwilliams.com). It's quite obvious they plan on making their presence known internationally, just as they have in the United States. In their plan to execute this strategy (which can be referred to as "Cover the Earth"), responsibility is focused on customers, shareholders and community. In regards to customers, "the company intends to continue to improve the development of high quality products that meet the changing demands of the mark. In addition to continuous product innovation, Sherwin Williams emphasizes the training and development of …show more content…
This ties in with Sherwin Williams continuing to improve their products and satisfy each and every customer. A company that can consistently provide above-and-beyond service becomes more desirable to those who are looking into product and services they make. People don't mind spending a little extra money for a product or service that is consistently successful. Finally, we have the community. " Through Corporate Social Responsibility (CSR) reports, Sherwin Williams shares its progress in reducing environmental impact as well as fostering a safe and diverse working environment" (sherwinwilliams.com). This is very important as communities will often boycott a company if they feel it's going to impact their community in a negative manner. Through CSR reports, Sherwin Williams can show their history in regards of implementation of their products in services in a safe and responsible