Case Study: Sevenfriday Industry

SevenFriday is a Switzerland- based brand watches. It was founded in 2012, by Daniel Niederer. SevenFriday actually is a modern interpretation of a Latin aphorism which normally translated as “seize the day”. Also, you can understand it from a different way, which is Friday being is the happiest day of a week, thus, this name will make sure you have seven happy days. The strength of SevenFriday Company is they are led by a professional and experienced CEO, Daniel Niederer. He is a Swedish whom has over 15 years of experience in the watch industry, which over a decade. Before he establishes SevenFriday, he used to work in a distribution of luxury goods such as Swiss watches .He go through a lot of ups and down of Swiss watch and luxury industry. More, he has working and living in many countries such as Sydney, Tokyo, Bangkok, Singapore and more before. Thus, he has a strong combination of business development and valuable experiences in this …show more content…
SevenFriday is a mechanical watch which is very save the battery. It only starts to process when movement or any motion is detected such as when you’re walking. Watches consist of this feature like Omega watch’s price is 27 times of SevenFriday watch. For example, SevenFriday P-series watch only cost RM5, 416 but Omega DE VILLE watch cost RM135, 700 in Malaysia. (Please refer to appendix 1) They consist of same features but the price range is huge. Second, nowadays people are more pay attention to details such as packaging. With the uniqueness of packaging, SevenFriday attracted many consumers. (Please refer to appendix 2) SevenFriday watches packaging is like a wooden wine packaging. This design is inspired from typical shipping pallets and containers. The impressive size of the crate fully respects the unconventional brand. Unlike other watches brand, SevenFriday are more unique than