Case Study: Samsung Electronics Co., Ltd.

Decent Essays
Samsung Electronics Co., Ltd. Is a South Korean multinational electronics company headquartered in Suwon, South Korea. Through extremely complicated ownership structure with some circular ownership, it is the flagship division of the Samsung Group, accounting for 70% of the group's revenue in 2012. It is the world's second largest information technology company by revenue, after Apple..Samsung Electronics has assembly plants and sales networks in 80 countries and employs around 370,000 people. Since 2012, Kwon Oh-hyun has served as the company's CEO.

Samsung has long been a major manufacturer of electronic components such as lithium-ionbatteries, semiconductors, chips, flash memory and harddrive devices for clients such as Apple, Sony, HTC
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The company is also a major vendor of tablet computers, particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the pallet market through the Samsung Galaxy Note family of devices.

Samsung Has Been The World's Largest Television Manufacturer Since 2006 And The World's Largest Manufacturer Of Mobile Phones Since 2011.Samsung Electronics Is A Major Part Of The South Korean Economy; In 2012 It Was Responsible For 20% Of Gdp.

HISTORY
2016
ANNOUNCED PLAN TO ACQUIRE HARMAN (ACQUISITION COMPLETED MARCH 2017)
ANNOUNCED COMPREHENSIVE ROADMAP TO ENHANCE LONG-TERM SHAREHOLDER VALUE CREATION
ACQUIRED DACOR, JOYENT AND VIV LABS
STARTED INDUSTRY’S FIRST MASS PRODUCTION OF SYSTEM-ON-CHIP WITH 10-NANOMETER FINFET TECHNOLOGY
INTRODUCED WORLD’S FIRST UNIVERSAL FLASH STORAGE (UFS) REMOVABLE MEMORY CARD LINE-UP, OFFERING UP TO 256-GIGABYTE (GB) CAPACITY
BROUGHT GALAXY S7 AND GALAXY S7 EDGE TO THE GLOBAL MARKET
BEGAN MASS PRODUCING WORLD’S FASTEST DRAM – BASED ON NEWEST HIGH BANDWIDTH MEMORY (HBM) INTERFACE
REVEALED SPECTACULAR 2016 SUHD TV LINEUP TO BEGIN A NEW DECADE OF GLOBAL TV
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ACQUIRED YESCO, AN AMERICAN-BASED MANUFACTURER OF LED DISPLAYS, AND LAUNCHED ITS LED SIGNAGE BUSINESS
UNVEILED THE GALAXY S6 AND GALAXY S6 EDGE WITH THE WORLD’S FIRST CURVED DISPLAY ON BOTH SIDES
ANNOUNCED MASS PRODUCTION OF INDUSTRY’S FIRST 14NM FINFET MOBILE AP

2014
RANKED AS THE 7TH MOST VALUABLE BRAND IN THE WORLD, IN INTERBRAND’S ‘BEST 100 GLOBAL BRANDS 2014’ REPORT
UNVEILED THE GALAXY NOTE EDGE, THE WORLD’S FIRST SMARTPHONE WITH A CURVED EDGE SCREEN, ALONG WITH THE GEAR S, THE FIRST WEARABLE DEVICE FEATURING 3G CONNECTIVITY
ACQUIRED SMARTTHINGS, A U.S.-BASED IOT (INTERNET OF THINGS) PLATFORM DEVELOPER
RENEWED SAMSUNG’S AGREEMENT WITH THE IOC, EXTENDING ITS SPONSORSHIP OF THE OLYMPIC GAMES THROUGH TO 2020
OPENED A NEW SEMICONDUCTOR FACTORY IN XI’AN, CHINA
RELEASED THE WORLD’S FIRST 105’’ CURVED UHD TV
STARTED DRAM MASS PRODUCTION WITH THE INDUSTRY’S FIRST 20NM PROCESS TECHNOLOGY (4GB DDR3)
UNVEILED THE WORLD'S FIRST 85’’ BENDABLE UHD TV

2013
LAUNCHED GALAXY S4 IN THE GLOBAL MARKETS
BEGAN MASS PRODUCING THE WORLD'S FIRST 20 NANOMETER 4GB ULTRA HIGH-SPEED MOBILE DRAM

2012
TOOK 9TH PLACE AMONG GLOBAL TOP 100 BRANDS WITH A BRAND VALUE OF USD 32.9 BILLION
THE LCD BUSINESS WAS SENT TO SAMSUNG MOBILE DISPLAY

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