1. SWOT Analysis
Strengths: Habitual chocolate boasts of a clean label because of the lean ingredients that go into production of their chocolate. The consumers express their satisfaction with its products because it is made of cacao beans, butter and organic sugar only. Their products are normally certified organic and health friendly, a primary selling point in terms of sustainability. Its location in London Ontario has also acted to be a major selling point. The population of Woodstock is considered optimal because of its proximity to multiple hosting in festival activities. Additionally, the population of over 40, 000 has served to boost the level of sales.
Weaknesses: The Company has not been able to effectively manage its rental agreement …show more content…
The firm can capitalize on the export market in further effecting the course of growth and ensuring that it gains traction through the benefit of foreign exchange in the process. Further, the portion of production that goes into wholesale account for the greatest economies for the firm. In line with this, it would be more effective if Habitual Chocolate ventured to expand its wholesale sales which would account for further growth both internally and …show more content…
There are premium brands with capacity for mass production and retail reach which Habitual does not have. On the other hand, despite the reputable organic line of product that Habitual boasts, the other players equally have a unique positive appeal in their products the serves to allure the consumer. SOMA has important wholesale contracts within the town and equally bears an organic label. Choco Sol runs on compete ethical sourcing and distribution. Theo Thompson on the other hand ha a specialty in hand made and custom
Strengths: Habitual chocolate boasts of a clean label because of the lean ingredients that go into production of their chocolate. The consumers express their satisfaction with its products because it is made of cacao beans, butter and organic sugar only. Their products are normally certified organic and health friendly, a primary selling point in terms of sustainability. Its location in London Ontario has also acted to be a major selling point. The population of Woodstock is considered optimal because of its proximity to multiple hosting in festival activities. Additionally, the population of over 40, 000 has served to boost the level of sales.
Weaknesses: The Company has not been able to effectively manage its rental agreement …show more content…
The firm can capitalize on the export market in further effecting the course of growth and ensuring that it gains traction through the benefit of foreign exchange in the process. Further, the portion of production that goes into wholesale account for the greatest economies for the firm. In line with this, it would be more effective if Habitual Chocolate ventured to expand its wholesale sales which would account for further growth both internally and …show more content…
There are premium brands with capacity for mass production and retail reach which Habitual does not have. On the other hand, despite the reputable organic line of product that Habitual boasts, the other players equally have a unique positive appeal in their products the serves to allure the consumer. SOMA has important wholesale contracts within the town and equally bears an organic label. Choco Sol runs on compete ethical sourcing and distribution. Theo Thompson on the other hand ha a specialty in hand made and custom