Case Study: SNHU Pet Food

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SNHU Pet Food has decided to enter into a different market of natural pet food, and with that decision come opportunities and risks. By introducing a heathy, additive free product SNHU has decided to market to growing population that believes eating healthy can lead to a better life. I want to make it a priority in our marketing plan that SNHU Pet Food cares about pets and their owners by supporting the people that want to include natural pet food in their pet’s lives. This new market will also allow SNHU to serve the demands of people that may not live in an area with many natural pet food options by selling online. I want to research the opinions of people in more rural areas to see where my marketing could be targeted to make the most

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