The co-founders of “Rent the Runaway” (RTR), Jenn Hyman and Jenny Fleiss, had the opportunity to bring high end designer wear to women that have the eye for fashion, but not the income to support the price tag. This idea came about when Hyman’s sister was looking at a dress to wear to an event with a $1500 price tag (Eisnmann, T.R.). Young Miss. Hyman was a girl that fit the target for the start of the co-founders new business. They state that they are not just rent a person a dress but they are “giving woman the best night of their lives‒ empowering them to feel confident and beautiful” (Eisnmann, T.R.). With the business taking off extremely well within the first two months after their launch in November 2009. RTR increased their inventory
