Case Study: Pure Fit Pet

Decent Essays
The targeted market's lifestyle allows the company to see that the targeted segment prefer to satisfy their wants and needs by having access to products that give them luxury and convenience. The new product will appeal to this market segment by the product name Pure Fit Pet. This name allows the consumers to see that the product is all natural. This also influences their perception to allow them to relate that the product being all natural with the leading benefits toward their

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