Case Study Proposal for Coca Cola Amatil Sydney - Blowfill Technology

1714 Words Sep 21st, 2013 7 Pages
Level 14, 40 Mount Street, North Sydney, Nsw, Australia April 5th 2013

Subject: Case Study on Coca- Cola Amatil (Australia)
I am pleased to submit “A proposal for the Blow fill technology Packaging Project”.
The material described in the attached proposal used the most relative and advance data on implementation of blow fill technology by Coca Cola Amatil. Of the particular interest are the state of the art technologies that are used by the organization to improve the supply chain and make environment friendly. The proposal explains the need to work on analyzing the crucial issues faced by the organization while implementing this technology. Please have a look at the case study
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CCA is one of the world’s top five bottlers of Coca- Cola. The organization has an employee base of more than 15,000 people and maintained access to around 265 million customers among which 700,000 are active customers.
CCA is known to have operations in five major countries and these countries include Australia, New Zealand, Indonesia, Fiji and Papua New Guinea. The company works on manufacturing as well as selling and distribution of a well-diversified product portfolio. This portfolio includes water, coffee, carbonated soft drinks, fruit juice, energy drinks, flavoured milk and even ready to eat fruits and vegetable products are packaged by CCA (CCA, 2013).
Coca- Cola Amatil is involved in the selling and distribution of some of the premium spirits portfolio of the Beam Global Spirits along with premium wines, which takes into account products like Makers Mark and Canadian Club. Coca- Cola Company owns around 30% share of CCA and there are two directors sitting among the eight member board of directors at CCA (CCA, 2013). Coca Cola Amatil head office is located in Sydney. CCA is listed on the Australian Securities Exchange. The company has a market capitalization of more than $8 billion and the company is among one of the top 50 Australian listed companies (CCA, 2013).
Coca Cola Amatil reported a net profit after tax of almost 558$ million in the year 2012 before significant items. This profit observed an increase of around 5% from 2012

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