Case Study : Platinum Luxury Realty Firm Essay

1260 Words Nov 17th, 2016 6 Pages
Case Study Platinum Luxury Realty Firm (PLRF), is an upscale real estate firm located in an upscale coastal community. Platinum Luxury Realty Firm has two locations, featuring both upscale sales and rentals. There are there is one office manager, two brokers in charge, one at each location, there is a total of 4 receptionists, 2 graphic designers/social media experts, and a total of 15 licensed real estate agents working in both offices. There has been a lack of cohesion among the staff, with little continuity in the experience of the clients, with complaints reported to the office manager. PLRF’s mission statement is “Exceptional properties & individuals, artfully matched, for a phenomenal happily ever after…”. The manager and brokers in charge are seeking a professional consultant to assess the complaints, staff, and office protocols. They want to have all staff receive leadership training as the interaction with this luxury clientele should receive impeccable service from beginning to closing.
As a professional consultant there is a plethora of dynamic challenges that are unique to the business, personalities, leadership, and protocols. In the case of PLRF offices that challenges that I anticipate consist of personality conflicts and a lack of leadership. PLRF has not implemented any protocol’s in place, for any office procedures, leaving the consultant to begin from the ground up. Leadership development…

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