Case Study: Planet Fitness And Snap Fitness

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Investment As a potential franchise investor, there are a several pieces of financial information, key in deciding which franchise is the right investment. As provided by Entrepreneur magazine, the below table provides the essential financial investment information for Planet Fitness and Snap Fitness respectively (see Table 3):
Table 3: Franchise Investment Comparison Planet Fitness Snap Fitness
Total Investment $728,290 - $3,777,800 $109,525 - $285,620
Franchise Fee $10,000 $25,000
Ongoing Royalty Fee 5% $509/mo.
Terms of Franchise Agreement 10 years, renewable 10 years, renewable
Net Worth $3,000,000 $250,000
Liquid Cash Available $1,500,000 $75,000
Veteran Incentives N/A $5,000 off franchise fee

To begin, the contrast in total investment

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