Case Study: Paypal Bidding Online Extended Use Case
By doing so, Ebay’s staff can devote more time and attention towards making the site even more user friendly or even improving fraud detection.
Ebay being a company that has been up and running for over 15 years is already a very mature service site and there really isn’t any suggestion for improvement in their processing system. However, in my opinion, the company’s feedback system is not a very useful tool for fraud prevention. Buyers and sellers both are required to leave feedback about one another but are subject to Ebays rules. If a buyer leaves the seller a neutral or positive feedback, the seller can only rate the buyer as positive and nothing else. I find this contradictory to what the initial purpose of setting up the feedback system is for.
All in all, I think Ebay Inc has a very sophisticated system that will probably improve with time and advances in