Case Study: Paypal Bidding Online Extended Use Case

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Register to read the introduction… This use case begins when a potential buyer visits the Ebay website to login or register with the intent of buying something. 2. Validates login details of the buyer or registers the new user. 3. Buyer searches site for all listings fulfilling his/her search terms for an item that he/she may wish to bid on. 4. The buyer selects the item that he/she wishes to place a bid on from all the listings and places a bid. 5. Registers the buyers’ bid and informs the seller that someone has placed a bid on the item that he/she has listed. More than one buyer may bid for the same item during the auction period. The system registers all biddings and informs other buyers that the item that they have been outbid. Finally, the system closes on an auction and notifies the buyer with the highest bid that he/she has won the auction. The system also informs the seller about this as …show more content…
By doing so, Ebay’s staff can devote more time and attention towards making the site even more user friendly or even improving fraud detection.

Ebay being a company that has been up and running for over 15 years is already a very mature service site and there really isn’t any suggestion for improvement in their processing system. However, in my opinion, the company’s feedback system is not a very useful tool for fraud prevention. Buyers and sellers both are required to leave feedback about one another but are subject to Ebays rules. If a buyer leaves the seller a neutral or positive feedback, the seller can only rate the buyer as positive and nothing else. I find this contradictory to what the initial purpose of setting up the feedback system is for.

All in all, I think Ebay Inc has a very sophisticated system that will probably improve with time and advances in

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