The stakeholders
The stakeholders are the company and its people, the planet and its inhabitants, the government and the economy.
The Ethical Dilemma and Theory
In order to provide my analysis of the case Oulmes Company’s sustainability, first we have to understand where the company stands ethically. Oulmes’s bottled water is manufactured by using plastic, and we know that plastic is a kind of material that takes hundreds of years to bio-degrade. Frankly, plastics benefit society in countless ways, even though it creates a long term pollution, it has a negative impact on the human health and the environment, and thus it has become the centre of public concern. Nonetheless, plastic is cost effective and requires less energy to produce hence, …show more content…
Hence, my effort is to provide solutions and recommendations to the company to eliminate or, at least, minimize the unethical activities. If I had been the CSR manager in charge at Oulmes, the following would be my solutions.
Oulmes can:
Educate customers through the internet (through their website and by using social media), radio, and television etc. that plastics are renewable and most amenable to recycling.
Oulmes Company should invest more into research and development in order to develop new alternatives for plastic bottles. Introduce somewhat similar to Ooho bottles made out of membrane, a sustainable alternative to plastic water bottles. Ooho a completely biodegradable water "bottle" made out of membrane that is safe for human consumption (Clemens, 2015).
Abide by the ethical code that are proposed by the UK government.
Approach the Scientific Moral Code (see below), respect and apply. The Scientific Ethical Code, this information has been extracted from the journal of Marine Pollution Bulletin (Galloway, …show more content…
Do not mislead; present evidence honestly
Oulmes should take an additional pragmatic aim: where possible, reduce, reuse and recycle. The company should take back the bottles from customers by returning a part of the amount it has earned per bottle of water. For example: by using the Coca-Cola “Give it back” campaign. According to Coca-Cola, it has reported of a new marketing campaign, “Give it back”, where the company aimed for recycling their bottles and cans by reminding their consumers of it. (Bartol, et al., 2011).
Harvest more plastic eating fungus in their lab for plastic disposal purpose. I particularly find this interesting. ‘Pestalotiopsis microspora’ this special fungi can survive on a diet that consists solely of the plastic (Russell, et al., 2011). Perhaps Oulmes can create its own army of fungi in its lab and let them eat all its plastic waste which is not recyclable after collecting them from the customer.
Affiliate with a recycling company if Oulmes does not wish to dispose plastic waste. This way the renewable plastics can be used for the beneficial
The stakeholders are the company and its people, the planet and its inhabitants, the government and the economy.
The Ethical Dilemma and Theory
In order to provide my analysis of the case Oulmes Company’s sustainability, first we have to understand where the company stands ethically. Oulmes’s bottled water is manufactured by using plastic, and we know that plastic is a kind of material that takes hundreds of years to bio-degrade. Frankly, plastics benefit society in countless ways, even though it creates a long term pollution, it has a negative impact on the human health and the environment, and thus it has become the centre of public concern. Nonetheless, plastic is cost effective and requires less energy to produce hence, …show more content…
Hence, my effort is to provide solutions and recommendations to the company to eliminate or, at least, minimize the unethical activities. If I had been the CSR manager in charge at Oulmes, the following would be my solutions.
Oulmes can:
Educate customers through the internet (through their website and by using social media), radio, and television etc. that plastics are renewable and most amenable to recycling.
Oulmes Company should invest more into research and development in order to develop new alternatives for plastic bottles. Introduce somewhat similar to Ooho bottles made out of membrane, a sustainable alternative to plastic water bottles. Ooho a completely biodegradable water "bottle" made out of membrane that is safe for human consumption (Clemens, 2015).
Abide by the ethical code that are proposed by the UK government.
Approach the Scientific Moral Code (see below), respect and apply. The Scientific Ethical Code, this information has been extracted from the journal of Marine Pollution Bulletin (Galloway, …show more content…
Do not mislead; present evidence honestly
Oulmes should take an additional pragmatic aim: where possible, reduce, reuse and recycle. The company should take back the bottles from customers by returning a part of the amount it has earned per bottle of water. For example: by using the Coca-Cola “Give it back” campaign. According to Coca-Cola, it has reported of a new marketing campaign, “Give it back”, where the company aimed for recycling their bottles and cans by reminding their consumers of it. (Bartol, et al., 2011).
Harvest more plastic eating fungus in their lab for plastic disposal purpose. I particularly find this interesting. ‘Pestalotiopsis microspora’ this special fungi can survive on a diet that consists solely of the plastic (Russell, et al., 2011). Perhaps Oulmes can create its own army of fungi in its lab and let them eat all its plastic waste which is not recyclable after collecting them from the customer.
Affiliate with a recycling company if Oulmes does not wish to dispose plastic waste. This way the renewable plastics can be used for the beneficial