Case Study Of Skullcandy's Marketing Strategies
Marketing Plan 1 Affiliate Programs
The objective of the program is to pay affiliate websites for referring customers to purchase products on Skullcandy.com. The …show more content…
Skullcandy sends customer’s newsletter updates, by in-store, and out store advertising, social media, email, mobile devices, and first class mail. They connect with the specialty stores and use in-store advertising to capture the eyes of a new society and active persons.
Marketing Plan 2 Human Interaction with the World
Human Potential Labs are also called “Boom Box.” Skullcandy uses their products to create music with customers who love Skullcandy’s products. Skullcandy’s products could be more diverse and should use more innovative ways to reach more people worldwide. Global customers should have the same incentives.
Skullcandy’s target market is people between the ages of 14 and 24. They also base their products towards those who love their products and are looking for a way to unlock their potential through music.
Skullcandy’s products are high quality products. They create headphones, earbuds, and speakers to fit everyone’s different lifestyles. They have many different members of their crew working together to create such a high quality product that satisfy most of Skullcandy’s customers’ needs, especially professional