Case Study Of Skullcandy's Marketing Strategies

758 Words 4 Pages
Skullcandy continues to focus on selling to the youth by innovative designs that attract their interest, gaming headgear for video consoles and the usual active lifestyles. One point is to increase sales of all products by increasing their presence to their website through affiliate programs. Moreover, to be acknowledged not just a manufacture of audio for entertainment, but for the correlation of brain function through music therapies. With these goals being achieved, this will surely give Skullcandy the recognition within the audio and technology industry they deserve.
Marketing Plan 1 Affiliate Programs
Objectives
The objective of the program is to pay affiliate websites for referring customers to purchase products on Skullcandy.com. The
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Skullcandy sends customer’s newsletter updates, by in-store, and out store advertising, social media, email, mobile devices, and first class mail. They connect with the specialty stores and use in-store advertising to capture the eyes of a new society and active persons.
Marketing Plan 2 Human Interaction with the World
Objectives
Human Potential Labs are also called “Boom Box.” Skullcandy uses their products to create music with customers who love Skullcandy’s products. Skullcandy’s products could be more diverse and should use more innovative ways to reach more people worldwide. Global customers should have the same incentives.
Target Market
Skullcandy’s target market is people between the ages of 14 and 24. They also base their products towards those who love their products and are looking for a way to unlock their potential through music.
Product
Skullcandy’s products are high quality products. They create headphones, earbuds, and speakers to fit everyone’s different lifestyles. They have many different members of their crew working together to create such a high quality product that satisfy most of Skullcandy’s customers’ needs, especially professional

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