Fjällräven, a subsidy of Fenix Outdoor, is Swedish company specializing in outdoor equipment-clothing, tents, sleeping bags and so on. Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside (About Fjällräven - Fjällräven, n.d.). The Kånken Backpack, the Greenland Jacket, Vidda Trousers and the Expedition Down Jacket are some of its classics.
THE PRODUCT: GREENLAND NO.1 DOWN JACKET W
This jacket is the down filled form of Fjällräven’s most popular jacket (Greenland Jacket) with intricate leather details and contrasting colours. To endure the sub-zero temperature of the year, the jacket is filled with 700 CUIN of high-quality down …show more content…
The company is looking to reduce emissions during the shipment of goods. Comparing two modes of transportation: Air freight and sea freight. When considering shipping costs, sea freight is the obvious choice since it is much cheaper than air freight, especially for large shipments. A Defra study concludes that two tonnes of freight carried for 5000km by a small container ship creates 150kg of CO2e (a measure of relative global warming potential) compared to 6605kg of CO2e if the freight is carried by plane for the same distance (Fijitimes, 2015). Since Fjällräven is focused on being green and has a diverse supplier base located in Asia, Europe, India and Sri Lanka it makes sense to use sea freight as it releases fewer carbon emissions. However, sea freight is slower compared to air freight and when the time is of the essence air transport is the option to go with. Also, warehousing fees at seaports are often more expensive than those at airports. Pick -up and delivery costs to get the goods to their destination also must be considered. Hence Fjällräven can use sea freight to ship products to its retailers or to get raw materials from its suppliers and in emergency situations go with air freight to get the shipment to the destination in
THE PRODUCT: GREENLAND NO.1 DOWN JACKET W
This jacket is the down filled form of Fjällräven’s most popular jacket (Greenland Jacket) with intricate leather details and contrasting colours. To endure the sub-zero temperature of the year, the jacket is filled with 700 CUIN of high-quality down …show more content…
The company is looking to reduce emissions during the shipment of goods. Comparing two modes of transportation: Air freight and sea freight. When considering shipping costs, sea freight is the obvious choice since it is much cheaper than air freight, especially for large shipments. A Defra study concludes that two tonnes of freight carried for 5000km by a small container ship creates 150kg of CO2e (a measure of relative global warming potential) compared to 6605kg of CO2e if the freight is carried by plane for the same distance (Fijitimes, 2015). Since Fjällräven is focused on being green and has a diverse supplier base located in Asia, Europe, India and Sri Lanka it makes sense to use sea freight as it releases fewer carbon emissions. However, sea freight is slower compared to air freight and when the time is of the essence air transport is the option to go with. Also, warehousing fees at seaports are often more expensive than those at airports. Pick -up and delivery costs to get the goods to their destination also must be considered. Hence Fjällräven can use sea freight to ship products to its retailers or to get raw materials from its suppliers and in emergency situations go with air freight to get the shipment to the destination in