What markets are the Disney resorts and parks aiming for?
Prior to the establishment of Disneyland Paris, research indicates that over 2.5 million Europeans visitor were having vacation in American Disneyland; therefore, it was evident that a Disneyland in Europe will gain revenue. To be specific, Paris is well-known as a global vacation destination. The aim of Disneyland Paris strives at entering the European market, which drives the ambition for establishing Disneyland Resorts worldwide. In addition, the Company will serve as shareholder of new business, by the transforming consumers prospect on brand product. In order to stir the interest on customers of different age and gender, various creativities and amusements ideas are proposed. Even …show more content…
These are the Disney Land Paris, Walt Disney Studio Park and Disney village. In specific, the Village are comprised of stores and restaurants, while the studio park focused on movie making theme and finally, Disneyland Paris is the main theme park. Nonetheless, Disney choice of Paris was a mistake, as there were various aspects creating difficulties to the choice of establishing Disneyland in Paris. From the beginning of the project, there were numerous factors subjected to waves of criticism. Ever since the broadcasting was made regarding the construction of Disneyland in Paris, citizens were not too enthusiastic about the idea. One critic refers Disneyland as an analog of “Cultural Chernobyl”, due to concerns that it might affect the French values. Another referred the park as an image of “horror made of cardboard, plastic and appealing colours”. While others describe it as "a construction of hardened chewing-gum and idiot folklore took straight out of comic books written for obese …show more content…
From the past statistics of American Disneyland, it seems evident that Europe embraces the “Americanized” way of entertainment. However, the company unanticipated the strong disapproval reaction from France when the idea of Disneyland Paris is proposed. This creates confusion in schedule and planning, as any long-term plans created prior the announcement of Disneyland Paris needs to be revised and redesigned, leads to considerable reinvestment in the form of time and money.
Furthermore, emergency brakes in Disney roller coaster malfunctioned just a few weeks after opening caused some guest injuries can lead to doubt in customers in terms of safety issues.
Disney should ensure that all equipment’s safety and standards are reached before the opening of parks, thus avoid unnecessary trouble and safety issue that might once again become a topic of critics by the French press and other intellectuals or politicians.
Finally, financial problems in 1993 indicate the instability of Disneyland Paris economy within a year. This might signify a weak or ineffective management system or poor planning strategies in decision-making team. The Disneyland would need a strong and efficient management system to solidify the foundations of a new park, and extensive financial system backing any unexpected
Prior to the establishment of Disneyland Paris, research indicates that over 2.5 million Europeans visitor were having vacation in American Disneyland; therefore, it was evident that a Disneyland in Europe will gain revenue. To be specific, Paris is well-known as a global vacation destination. The aim of Disneyland Paris strives at entering the European market, which drives the ambition for establishing Disneyland Resorts worldwide. In addition, the Company will serve as shareholder of new business, by the transforming consumers prospect on brand product. In order to stir the interest on customers of different age and gender, various creativities and amusements ideas are proposed. Even …show more content…
These are the Disney Land Paris, Walt Disney Studio Park and Disney village. In specific, the Village are comprised of stores and restaurants, while the studio park focused on movie making theme and finally, Disneyland Paris is the main theme park. Nonetheless, Disney choice of Paris was a mistake, as there were various aspects creating difficulties to the choice of establishing Disneyland in Paris. From the beginning of the project, there were numerous factors subjected to waves of criticism. Ever since the broadcasting was made regarding the construction of Disneyland in Paris, citizens were not too enthusiastic about the idea. One critic refers Disneyland as an analog of “Cultural Chernobyl”, due to concerns that it might affect the French values. Another referred the park as an image of “horror made of cardboard, plastic and appealing colours”. While others describe it as "a construction of hardened chewing-gum and idiot folklore took straight out of comic books written for obese …show more content…
From the past statistics of American Disneyland, it seems evident that Europe embraces the “Americanized” way of entertainment. However, the company unanticipated the strong disapproval reaction from France when the idea of Disneyland Paris is proposed. This creates confusion in schedule and planning, as any long-term plans created prior the announcement of Disneyland Paris needs to be revised and redesigned, leads to considerable reinvestment in the form of time and money.
Furthermore, emergency brakes in Disney roller coaster malfunctioned just a few weeks after opening caused some guest injuries can lead to doubt in customers in terms of safety issues.
Disney should ensure that all equipment’s safety and standards are reached before the opening of parks, thus avoid unnecessary trouble and safety issue that might once again become a topic of critics by the French press and other intellectuals or politicians.
Finally, financial problems in 1993 indicate the instability of Disneyland Paris economy within a year. This might signify a weak or ineffective management system or poor planning strategies in decision-making team. The Disneyland would need a strong and efficient management system to solidify the foundations of a new park, and extensive financial system backing any unexpected