Case Study on Apple Essay

6134 Words Aug 24th, 2011 25 Pages
APPLE INC.

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APPLE COMPUTERS

EXECUTIVE SUMMARY

This research paper is fully depends upon the true information on the Apple Inc. This paper is specially made for the Apple Computers. The purpose of the paper is to provide the strategic analysis plan for the Apple Inc for the next three years i.e. 2011-2013. The strategic Management Model for Apple Inc gives the useful output from the analysis of all the factors that contributes.

This project is based upon to find out the best suitable strategy for the Apple computers so that it can follow that strategy in next three years to carry out the desired goals for the organization.

As per requirement of project, the external and internal analysis is carried out.
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(Machlup and Mansfield, 2003).

Net sales of in 2009 increased up to $ 4.1 billion or 12% as compared to 2008 which in turn was 35% more than 2007. The various factors come into play are given below:

I-Phone revenue and its related products are of total $ 6.8 billion in 2009 having increment of $ 4.9 billion or 266% as compared to 2008.

Mac net sales declined 3% during 2009 compared to 2008 which in turn increased $4.0 billion or 38% during 2008 as compared to 2007. (Machlup and Mansfield, 2003).

The market share of US PC market for Apple Inc. is increasing as compared to the previous years. But there is a slight increase in the revenue or in other words we can say that Apple rebounds its position to the 5th place in US PC market. The unit growth for Apple Inc is 27.0 after Toshiba, HP and Acer. HP 29.6 % , Dell 22.5 % , Acer 13.7 % , Toshiba 8.5 % and Apple is on 5th position having market share of 7.4 percentage at the end of Q4 of 2009.

In terms of Mobile Phone, Apple’s market share is also very less as comparison to other players in the market. As Nokia is the market leader in this segment. Since I-Phones from Apple are comes under the smart phone segments, the market share for the Apple I-Phones is 3.0% having 6th position as Motorola is at number 8th position. The projected market share for the Apple I-Phone for the next 3 years is going to be 60% of the total mobile market. I-phones from the Apple are based on the

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