Case Study Of Westjet Airlines

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Traveling during the holidays can be hectic; and flying is no exception. WestJet airlines decided to do something different in 2013 for their passengers. They wanted to show their guest that they truly value them and go above and beyond customer service and give their customers a “Christmas Miracle”.
The video shows passengers talking to Santa on at a kiosk station telling them what they wanted for Christmas. Requests ranged from a big screen TV to socks and underwear. Once the passengers boarded the plane the WestJet staff went to work gathering the gifts. As the passengers waited on their luggage, one by one the wrapped presents came down the conveyor belt. What WestJet did was to create an emotional connection with their customers. A

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