Walt Disney: One Of The World's Leading Providers Of Entertainment And Information
• To be one of the world’s leading producers and providers of entertainment and information.
• Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
The Walt Disney Company was founded in the year1923 on 16 October as DISNEY BROTHERS CARTOON STUDIO. It was founded by Walt Disney and Roy O. Disney who were brothers.
At present, the company is a diversified multinational mass media and Entertainment conglomerate with its headquarters in Burbank, California. Disney is also World’s second largest Media company in terms of Revenue.
It has …show more content…
Disney in the year 1923. The first contract they signed was in the year 1923 with MJ Winkler for production of series of Alice Comedies and thus, Alice’s wonderland was released. They changed their name from Disney Brothers Cartoon Studio to ‘The Walt Disney Studio’ in 1926. Walt and Roy came up with the most famous characters of Disney that are Mickey and Minie in 1928. The next year 1929, they formed three more companies, ‘Disney Film Recording Company’, ‘Liled Realty and investment company’and ‘Walt Disney Enterprises’. Later in the year 1938, The 3 companies then merged to form “Walt Disney Productions”. Also, the company goes public in 1940. Later, Disney made a deal with American Broadcasting Paramount Theatres to make investment in its project called ‘Disneyland’. Other companies like Western publications also decide to fund the …show more content…
They’ve acquired Miramax Films which is an independent film distributor and Jumbo Pictures(in 1996), Fox Family Network(in 2001),Pixar Animation (2012), UTV, Mumbai based television Entertainment Company which was a leading company in India(2012), Maker Studios(2014). Presently, the company has announced its acquisition of 21st century fox.
The acquisition helped the company to eliminate its market competition, expand its global reach and also helped the company gain access to many Intellectual Properties.
Diversification- The company has not only operated its main business, but has also diversified its business into many other segments in order to accomplish the overall growth of the company.
The company has various sub-units namely: Disney Media Works(contains television networks, cable channels, associated production and distributor companies), Disney parks and resorts(they have several resorks and theme parks across the country), Disney Studio Entertainment( it has studios of walt Disney, pixar,lucasfilm,etc) and Disney Consumer Goods and Interactive Media(it contains Disney stores, publications and digital network).
The diversification also helped to expand its business and gain more profits.