Dove Real Beauty Backlash Analysis

The strategies of marketing determine whether the product is going to reach out to the consumers, and become a successful product. Marketing strategies that are used today are resembling the strategies that were in place years ago. A strategy that was often used years ago is shown in Jennifer Pozner's article “Dove’s Real Beauty’ Backlash” this article “aims to sell beauty products according to the implicit philosophy”(Pozner 194). One of those philosophies are “Cellulite is slightly, women’s natural aging process is shameful, and flabby thighs are flawed and must be fixed”(194). Advertisers essentially continue to use most of the same strategies today, because these strategies are very effective just as they were in the past.
In today’s world …show more content…
This strategy is by Steve Craig explains that although this strategy may be stereotypical and gender betraying, these ads are what makes the certain products progress and stay successful. It is proven that commercials in the day time relate more to women, the reason for that is that years ago all women worked at home and usually did not have jobs. These women who were working at home cooking, and taking care of the children were watching TV throughout the day that being said, these women were more likely to see an ad that related to their interests. It is also proven that commercials related to men often would play at night because the men would come home from work in the evening. These men were more likely to be interested in the ads that would be played at night rather than if they stayed home from work and watched the ads that were directed towards women. This specific strategy is still in action today. There are many commercials that are directed towards older women and also mothers. The reason for these commercials is to reach out to the older women that stay home and mothers that have babies. The strategy that is being used is still very useful today just as they were in the