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Case Study Of Triumph Motorcycles Ltd

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CHAPTER 1 INTRODUCTION

1.1. Triumph Motorcycles Ltd.
Triumph Motorcycles Ltd. is the largest British motorcycle manufacturer established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph’s record of motorcycle production since 1902. Triumph bikes come with the slogan “For the Ride.” It is a 528 million pound company which deals in:
• Motorcycles
• Clothing
• Accessories
All the products are made keeping in mind bike enthusiasts.

1.2. Triumph India:
Triumph Motorcycles Ltd. entered into India as ‘Triumph India’. Triumph here established itself as a motorcycle brand which provided a complete riding experience. It first showcased …show more content…
So whether the paths are motorways or mud tracks, twisty tarmac or bumpy town streets, this range of adventure and touring bikes take you to discover all. New Tiger 800, Tiger 800 and Tiger Explorer are the models available.

• Classics: Modern Triumph engineering has made range of classic motorcycles as reliable, engaging and useable every day. Bonneville, Bonneville T100, Thruxton are some models available in Classics. The most famous name in motorcycling Bonneville stands for freedom, open roads, independence and some of the most stylish motorcycles ever made. There is also an option of ‘Building your own’ Classic range.

• Cruiser: Prima facie Cruiser may disguise as Classic, but just one ride tells all differences. Cruiser is all about surprising levels of agility and performance, which can deliver an engaging ride every day. They just do it with that pure classic cruiser style. Rocket III and Thunderbird are the available …show more content…
Triumph motorcycles ltd. Bangalore wanted to map the psychographic profiles of current Triumph users with high net worth individuals who are also bike enthusiasts in Bangalore.
Triumph also wanted to study the psychographic profile of users of competing brands of luxury motorcycles. This would help them to compare the psychographic profile of existing triumph users with the profile of users of competing brands.
Purchase of a luxury automobile like Triumph Motorcycles is governed by a lot of factors. One of the most important is luxury service. Triumph via BrandScan wanted to identify what are the target segment’s expectations from such premium segment bike manufacturers. They wanted to know where Triumph can improve in luxury service area to satisfy its customers.
BrandScan even helped Triumph in studying customer journey from end to end to identify the factors which break the ice and converts the deals. BrandScan attempted to get nearer to decision making factors; in order to figure deal sweeteners to sell the

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