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These buyers will be looking for a car that has enough space and gadgets to transport large sports equipment like bicycles, scuba-gear, surfing… among others. Lifestyle is an influential factor in the buyer’s choice of car. An upper/middle working class executive might choose the Prius for its sleekness and elegance, whereas a buyer who spends much of his time in the outdoors would choose the Prado. The 4 wheel drive that is powered by a strong engine is a significant advantage for buyers who frequently travel on rough terrain. Also the enhanced control and traction that the Prado provides would allow for a smoother ride for the buyer on such
