This paper will debate the 2008 Crisis at Maple Leaf Foods Inc (MLFI). The case study suggest that MLFI 2008 crisis can be considered an “issue” according to Sexty as corporate performance was not up to the stakeholder’s expectations (Sexty, 2012). This suggests that if we applied Sexty issue management to respond to this crisis first by identifying the issues and second by analyzing it. As Sexty described, identify every stakeholder has different objectives needs and wants. With the quick scanning to the MLFI crisis we can identify and group MLFI crisis stakeholders and describe them according to Sexty Stakeholder Typology Power, Legitimacy and Urgency (Sexty 2012):
Government: As many industry the Foods industry is subject to any local, provincial, and federal regulations and policies both nationally and internationally, such as government regulations, regarding hygiene, health, food regulations, and food standards. In this crisis Government possess power, legitimacy and urgency to inspect, recall product proved contaminated and even shut down the plant, also they can be …show more content…
The legal implications can be summarized in the lawsuit or cost of settlements by the family of the 22 dead individuals as well as the 57 who become ill once they accepted responsibility of the food contaminations. However, the ethical implications will be more costly if the company will try to cover up the crisis, denied their responsibilities or diverting the blame on others. Trevino and Brown identified several myths relating to business ethics, one of them is valid to MLFI crisis It 's Easy to Be Ethical (. To be ethical in this crisis CEO must come clean and apologize for the damage his company caused to life of others, maybe it is not the easiest thing to do, however, it is ethical and more rewarding in the long-run (Trevino & Brown,