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Case Study Of Target Corp.

Case Study Of Target Corp.

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Target Corp. has announced to become the biggest retailer to offer the new Apple watch. The company follows the rollout of the Apple watch at Best Buy Co. in August. Best Buy brought the Apple watch to all 1,047 Best Buy stores in the US after only offering the gadget in 10 stores. The consumer electronics corporation stated that demand for the Apple watch has exceeded expectations by a lot.
Selling the Apple watch through a big retailer like Target is strategically important for Apple because the company didn’t yet manage to show that the gadget is more than a niche product. Target will offer 20 Apple Watch models with a price range of $349-$599 in two sizes.

My Opinion:
Selling the watch two a big retailer like Target makes sense because

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