Our Main objective is to study about customers switching and stayers’ behaviour. How satisfactions and loyalty behaviour leads to Stayers and dissatisfaction result of switchers and Loss for companies. Our Main aim is to compare both Groups and identify the switcher’s behaviour with necessary recommendation to convert in stayers group.
1) To what extent can customer/ Businesses use social media to estimate Profits/ Leads/ Product information?
2) What we are more concerned with is why does a business decide to use the social network?
3) We want to see how Facebook made it that far, how Facebook connects customers with businesses, what the business model of Facebook is and how Facebook’s e-marketing works and how effective it is?
4) How could …show more content…
In order to be more specific and clear, a real Facebook business page “Allianz, Rac, Sgio, Ammi” will be used in order to find out, how these businesses in practice achieved a little success with eMarketing. Data collecting from these companies will be evaluated on the design conceptual model.
After carefully review of previous research done in customer engagement system, this research is mainly focusing on switchers and stayers behaviour of a customer and testing raw data collected from insurance companies in Australia with our designed conceptual model. Many researched has been done in the area of online customer engagement. But there are limited research done in the area of switchers and stayers. (Schivinski and Dąbrowski, 2013) studied the impact of social media communication over the brand, particularly Facebook, and studied the concept of a conceptual model for brand purchase intention. (Schivinski and Dąbrowski, 2013) measured effectiveness of social media separately for firm-generated content and user-generated content. The study shows the less positive influence on brand equity, whereas user-generated content on social media platforms influences brand equity positively, thus demonstrating impact and showcasing the role of customer engagement in
1) To what extent can customer/ Businesses use social media to estimate Profits/ Leads/ Product information?
2) What we are more concerned with is why does a business decide to use the social network?
3) We want to see how Facebook made it that far, how Facebook connects customers with businesses, what the business model of Facebook is and how Facebook’s e-marketing works and how effective it is?
4) How could …show more content…
In order to be more specific and clear, a real Facebook business page “Allianz, Rac, Sgio, Ammi” will be used in order to find out, how these businesses in practice achieved a little success with eMarketing. Data collecting from these companies will be evaluated on the design conceptual model.
After carefully review of previous research done in customer engagement system, this research is mainly focusing on switchers and stayers behaviour of a customer and testing raw data collected from insurance companies in Australia with our designed conceptual model. Many researched has been done in the area of online customer engagement. But there are limited research done in the area of switchers and stayers. (Schivinski and Dąbrowski, 2013) studied the impact of social media communication over the brand, particularly Facebook, and studied the concept of a conceptual model for brand purchase intention. (Schivinski and Dąbrowski, 2013) measured effectiveness of social media separately for firm-generated content and user-generated content. The study shows the less positive influence on brand equity, whereas user-generated content on social media platforms influences brand equity positively, thus demonstrating impact and showcasing the role of customer engagement in