While Sushilicious has created its own brand, it is not effectively utilizing a broad enough target audience.
Woo has embraced Sushilicious being open seven days per week for lunch and dinner. He also remains open during most holidays. The slow days for the restaurant are Monday and Tuesday. Woo gives away free food to repeat customers and those that follow the restaurant on social media. Woo has tried many promotions in order to bring in customers. He has done kids eat free specials, free sushi between certain hours, special promotions, and various discounts. While this encourages positive publicity, it also impacts the financial profitability of the restaurant.
Sushilicious has various opportunities. Widening their target audience would be a good first step. Many people over 34 years of age use social media. Woo should attempt to establish contact with a higher age range to lure them into his establishment. Individuals over 34 would likely dine in pairs, which would …show more content…
From a public relations standpoint, social media can provide a platform for unhappy customers and negative reviews. Social media can make a business and break a business. One upset consumer could immediately post out to thousands about their dissatisfaction. With Yelp, Foursquare, Facebook, etc. negative ratings of restaurants are instantaneous and hard to overcome. In today’s society, the entire world seems to be connected through some form of social media. With that being said, a social media platform is also an opportunity for customer recovery and turning a negative experience into an outstanding follow-up experience that can be showcased online. Expanding on his existing social media efforts, Woo could also look into Facebook advertisements. Facebook advertisements could range from $1 to $5 a day. Woo could set his budget in their advertising
Woo has embraced Sushilicious being open seven days per week for lunch and dinner. He also remains open during most holidays. The slow days for the restaurant are Monday and Tuesday. Woo gives away free food to repeat customers and those that follow the restaurant on social media. Woo has tried many promotions in order to bring in customers. He has done kids eat free specials, free sushi between certain hours, special promotions, and various discounts. While this encourages positive publicity, it also impacts the financial profitability of the restaurant.
Sushilicious has various opportunities. Widening their target audience would be a good first step. Many people over 34 years of age use social media. Woo should attempt to establish contact with a higher age range to lure them into his establishment. Individuals over 34 would likely dine in pairs, which would …show more content…
From a public relations standpoint, social media can provide a platform for unhappy customers and negative reviews. Social media can make a business and break a business. One upset consumer could immediately post out to thousands about their dissatisfaction. With Yelp, Foursquare, Facebook, etc. negative ratings of restaurants are instantaneous and hard to overcome. In today’s society, the entire world seems to be connected through some form of social media. With that being said, a social media platform is also an opportunity for customer recovery and turning a negative experience into an outstanding follow-up experience that can be showcased online. Expanding on his existing social media efforts, Woo could also look into Facebook advertisements. Facebook advertisements could range from $1 to $5 a day. Woo could set his budget in their advertising