Marketing Strategy: Products Products and services are the purpose of having a company. In order to have customers and businesses, there must be a need of exchange of products and services. According to Southern New Hampshire University (2015), “The product offering, which is the heart of any organization’s marketing program, is always the launching point in the creation of the marketing mix” (p. 1). A product or service is what attract customers to satisfy their needs, wants and lifestyles. However, companies must research and determine customers’ preferences, tendencies and expectations in order to design and develop products or services that can bring value to the target market. According to According to Southern New Hampshire University
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This service requires three elements: a provider, materials and a performance. For the nature of this service, it meets an inseparability characteristic because service cannot be separated from their providers. Also, the service variability is another characteristic of this service, which focuses in the quality of the service that depends on the massage therapists’ skills, and experience to satisfy the customer. In addition, customers will have to pay full amount of the service fee if they do not show up without notice. Customers will have to pay 50% if they cancel within 12 hours, feature that determines the service perishability (Armstrong, G., & Kotler, P., 2015, p. …show more content…
However, it still can be determined. Brand strategy involves brand positioning, brand name selection, brand sponsorship, and brand development. Armstrong, G., & Kotler, P, 2015, p. 224).
Brand positioning. The main idea of brand positioning is associating benefits when naming the product or service. Thus, the clay therapy could be described as “healthier body”. According to Armstrong, G., & Kotler, P (2015), “ the strongest brands go beyond attribute or benefit positioning. They are positioned on strong beliefs and values” (p. 225). So, it depends on how we want to impact customer’s mind with our brand.
Brand name selection. Finding an attractive and appropriate name to our service could be difficult. We do not want a boring name and we do not want to send the wrong message to consumers. When customers look for our existing products they look for relief. Relieve stress, muscle aches, tension etc. ‘Living relief’ would provide customers with the right idea about our services and project an expected improvement of their mental and physical
This service requires three elements: a provider, materials and a performance. For the nature of this service, it meets an inseparability characteristic because service cannot be separated from their providers. Also, the service variability is another characteristic of this service, which focuses in the quality of the service that depends on the massage therapists’ skills, and experience to satisfy the customer. In addition, customers will have to pay full amount of the service fee if they do not show up without notice. Customers will have to pay 50% if they cancel within 12 hours, feature that determines the service perishability (Armstrong, G., & Kotler, P., 2015, p. …show more content…
However, it still can be determined. Brand strategy involves brand positioning, brand name selection, brand sponsorship, and brand development. Armstrong, G., & Kotler, P, 2015, p. 224).
Brand positioning. The main idea of brand positioning is associating benefits when naming the product or service. Thus, the clay therapy could be described as “healthier body”. According to Armstrong, G., & Kotler, P (2015), “ the strongest brands go beyond attribute or benefit positioning. They are positioned on strong beliefs and values” (p. 225). So, it depends on how we want to impact customer’s mind with our brand.
Brand name selection. Finding an attractive and appropriate name to our service could be difficult. We do not want a boring name and we do not want to send the wrong message to consumers. When customers look for our existing products they look for relief. Relieve stress, muscle aches, tension etc. ‘Living relief’ would provide customers with the right idea about our services and project an expected improvement of their mental and physical