Advertisement Analysis: The Super Bowl

Position Paper #1 Millions of people look forward to watching the Super Bowl every year and many enjoy the commercials too. As years pass, the commercials must change with the times, trying to be as funny and appealing to as many as possible. In an effort to be remembered, many companies have created some very controversial commercials which may not be appropriate for younger viewers. As society changes its taste, the commercials must too, but where must we draw the line? There were two rejected commercials I found extremely inappropriate for the Super Bowl but also one I was surprised did not air. The Veggie love commercial was the ad I found the most inappropriate. Being a new vegetarian myself, I thought promoting the lifestyle was a …show more content…
Today’s youth is already growing up too fast from real life situations; we do not need to add to it with through commercials. These days’ parents can control what shows and movies their kids watch but no one can control the commercials shown between those shows. This is something advertisers need to be conscious and considerate of. If a general agreement was made between the stations that content rated about the general audience level was not aired on certain stations at specific times then maybe a happy medium could be found. This way more adult ads would still be seen by the target audience and fewer children would be viewing inappropriate content. At the end of the day, society should want to lead our youth down the best path possible, which is something you cannot put a price on. My main argument against the sexual ads being on the Super Bowl would fall somewhere between the Theory of Moral Sentiments and utilitarianism. I believe my argument and proposal would not only make the majority happy but is also reasonable and good for society. If firms and advertisers decided to come to a content time agreement for commercials they would be putting society before their own profit, which also applies to Smiths