This report will be about popular app in our days- Snapchat. We will learn who founded the company, how the concept originated, discover position on the market, consider the successes and difficulties facing the company, and we will see what awaits the company in the future.
Snapchat is a messenger that works on IOS and Android. Its key feature is the self-destruction of the sent messages. Based on what you send messages to your friends that self-destructs after viewing. Messages Snapchat is a video, photo and text. The emphasis is on video. Chat in Snapchat can be as tete-a-tete, and with all the subscribers. There are no likes, no number of subscribers, and no comments.
In May 2014, the app 's users were sending 700 million …show more content…
Evan once heard how his friend, who later helped him found Snapchat said: “I wish these photos I am sending this girl would disappear” (Reggie Brown, 2011) and Spiegel seized on this idea. At first the app was called Pictaboo, but later friends decided to rename the title, when one of the founders of the company decided to leave the team and asked 30% profit for the name. The idea is to make the main figure of the Ghost came quickly and is still used today (Jordan Crook, Anna Escher, 2015).
What is new?
Thanks to Snapchat, people can do crazy and embarrassing photos and send them to their friends, and the know that this photo will only be visible to 10 seconds, of course if their friends would not violate the code of honor and will not make the screenshot.
In recent years, Snapchat has become a bit much more than just the application to send photos to friends. Now you can share photos and videos with massive audience, Snapchat was social media and now brands can interact with each other. Thanks to Snapccat you can be anywhere and see what happens at a music festival or fashion …show more content…
The developers claim that all of the pictures of confidentially and hackers can 't get at your personal information, which will make this app higher than, for example, Facebook or Instagram, but it happening now, there was a case, when keeps it occupied for was one of the most unreliable programs after hackers managed to access the archive photos namely to 4.6 million users. It happened because startups have limited resources but security and privacy should come first. The hackers got the information because people are downloading your contacts from your address book to help find your friends (Sophie Curtis, 2014).
Snapchat is one of the most popular mobile applications, but also one of the most controversial.
Once the application appeared, people began to assume that this is an application created to send erotic pictures, but actually created didn 't want this effect, because they came up with this app to people who can share photos with friends and family. But in any case, even if someone will decide to send their very personal photos, Snapchat the best app for that, because photos are stored only for 10 seconds.
One of the challenge of Snapcat is that this app can be used by pedophiles. For example, there was a case with a girl when the pedophile sent the girl your photos, but they disappeared before the girl could show them to her