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It has the 2nd highest research and development expenditure in the world (Asif, 2015) & the largest patent portfolio both of which correlate with revenue growth and expansion. Its manufacturing process which is heavily vertically integrated provides a short time to market allowing it to turn out new products at a much faster rate than its competitors and provide cost savings which are passed on to customers (Worstall, 2013) . Samsung is the 7th most valuable brand in the world fuelled by its success in the smartphone and TV industry (Interbrand, 2014) (Forbes, 2015). Its product innovation and design capability has allowed it to win 11 consecutive awards at the consumer electronics show (Samsung, 2014) and has strong commitment to producing ecologically friendly products (Han,
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smartphones the bargaining power of buyer is very high, customers can choose from a wide range of similar products from difference companies whom all use the google android system (IDC, 2015) .In the business to business market where Samsung suppliers items like semiconductors the buyer power slow because Samsung is often the sole supplier of specific type of products (IC insights, 2015).
Bargaining power of Suppliers
There is almost no threat to Samsung from the bargaining power of suppliers as it is almost completely vertically integrated and supplies its own raw materials especially for its mobile phones (Worstall, 2013). Samsung also serves as a supplier to some of its major competitors including Apple & Sony so in this aspect it has the power to influence the supply of its competitors (IC insights, 2015).
The smart phone industry which is the major source of revenue for Samsung has a high degree of rivalry with many competitors with similar products and resources. The market for smart phones has slowed in growth since its boom, so there is intense pressure to obtain customers a battle which Samsung appear to be losing based on recent trends (Etherington, 2015) (Gilbert, 2015). There is increasing completion from firms like Apple, Sony and others who offer similar products to Samsung in the consumer electronic market particularly as the growth forecast for those markets …show more content…
It evolved to have an “open HR” policy with strict rules against any form of discrimination a. merit based compensation structure . This provides a sustained advantage as HR polices have evolved over time due to its unique history and growth
smartphones the bargaining power of buyer is very high, customers can choose from a wide range of similar products from difference companies whom all use the google android system (IDC, 2015) .In the business to business market where Samsung suppliers items like semiconductors the buyer power slow because Samsung is often the sole supplier of specific type of products (IC insights, 2015).
Bargaining power of Suppliers
There is almost no threat to Samsung from the bargaining power of suppliers as it is almost completely vertically integrated and supplies its own raw materials especially for its mobile phones (Worstall, 2013). Samsung also serves as a supplier to some of its major competitors including Apple & Sony so in this aspect it has the power to influence the supply of its competitors (IC insights, 2015).
The smart phone industry which is the major source of revenue for Samsung has a high degree of rivalry with many competitors with similar products and resources. The market for smart phones has slowed in growth since its boom, so there is intense pressure to obtain customers a battle which Samsung appear to be losing based on recent trends (Etherington, 2015) (Gilbert, 2015). There is increasing completion from firms like Apple, Sony and others who offer similar products to Samsung in the consumer electronic market particularly as the growth forecast for those markets …show more content…
It evolved to have an “open HR” policy with strict rules against any form of discrimination a. merit based compensation structure . This provides a sustained advantage as HR polices have evolved over time due to its unique history and growth