Case Study Of Raadisson Hotels And Resorts

3169 Words 13 Pages
Register to read the introduction… Radisson’s do put a lot of work into taking the 'standard' hotel experience and doing it better than anyone else in the regions they operate in their already existing price bracket by hiring good and imaginative staff throughout. They never want to be seen as just another good hotel, always want to send guests away with something specifically memorable about all the Radisson hotels - be it the big baths, the rooms, the architecture and design or the food/cooking displays. Radisson’s come from a hotel background and so the course is tailored around the guests rather than a set syllabus.
Price
The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Radisson’s analyze prices based on average rate and average occupancy
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Promotion has four distinct elements - advertising, public relations, word of mouth . Radisson has a lot of different offers every now and then like offers at amusement parks,spa’s,shopping,sports events,tours and sightseeing.etc.

The extended marketing mix (7Ps)

The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, These 4 extra Ps are particularly relevant to this new extended service mix.
The three extra Ps are:
Physical layout The importance of quality physical layout is important in a range of service providers, including: • higher expectations about the quality of their accommodation. As a result colleges and universities pay far more attention to creating attractive learning environments, shops, bars and other facilities. • consists of tangible features of Radisson eg.color

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