Case Study Of Raadisson Hotels And Resorts
The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Radisson’s analyze prices based on average rate and average occupancy …show more content…
Promotion has four distinct elements - advertising, public relations, word of mouth . Radisson has a lot of different offers every now and then like offers at amusement parks,spa’s,shopping,sports events,tours and sightseeing.etc.
The extended marketing mix (7Ps)
The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, These 4 extra Ps are particularly relevant to this new extended service mix.
The three extra Ps are:
Physical layout The importance of quality physical layout is important in a range of service providers, including: • higher expectations about the quality of their accommodation. As a result colleges and universities pay far more attention to creating attractive learning environments, shops, bars and other facilities. • consists of tangible features of Radisson eg.color