1.
My product item is RPM Blast 16G tennis string. It is produced and manufactured by the French company Babolat which specializes in all things tennis equipment.
2. My organization follows a marketing organization that characterizes itself in aiming at a specific group of people. My product item is specially marketed for advanced players or advanced intermediate players. Babolat recognizes that different customers want different specialty in their equipment and Babolat develops different goods, services, and advertisement for this market. It carefully examines the market and then divides it into certain groups that will buy the product item. In this case Babolat did an excellent job because it was able market a large specific market to …show more content…
In this scenario we have a college level tennis player who is in desperate need of a more reliable set of tennis strings. The first step is the recognition of new tennis strings that arouses and activates the consumer decision making process. In order to achieve this the costumer is pushed through external factors such as friends or a YouTube video talking about the product.
This leads us to the second step: information research. Here the customer searches for information about various alternatives that are available to satisfy him or her. In this scenario the player must seek internal and external information about the product. This is achieved by either testing out the product and feeling it first hand or through an external information, which is through other players who have already experienced what the product has to offer.
After having the information and research the customer goes to the third step which is using the information that they have gathered to make a final decision. After demoing the strings out, they have found that RPM Blast is the best option for them leading the customer to purchase the new product and committing to the new set of tennis …show more content…
RPM Blast can be distributed from a variety of marketing channels such as Direct, Retailer, and agent/broker channels. This is due to the fact that a consumer can go to the Babolat website and order the item directly from the producer making it a direct channel.
It can also be a retailor channel because retailors such as PGA Superstore, Tennis Warehouse, or Tennis Express will distribute the item selling it to the consumers.
Lastly in the agent/broker channel there are individuals known as representatives or reps that negotiate for the item between manufacturers or wholesalers lastly leading to the consumers.
13. RPM Blast 16G is sold in a specialty store were the stores typically carry a deeper but narrower assortment of merchandise within a single category of interest. For example, stores such as PGA Superstore offer a specialized knowledge of tennis equipment and tennis techniques that allow for attentive customer service. Tennis is a very technical and complicated store and when looking or buying a product where there is a wide variety and high prices on the product it’s best to go to a retailer that specializes in matters such as
My product item is RPM Blast 16G tennis string. It is produced and manufactured by the French company Babolat which specializes in all things tennis equipment.
2. My organization follows a marketing organization that characterizes itself in aiming at a specific group of people. My product item is specially marketed for advanced players or advanced intermediate players. Babolat recognizes that different customers want different specialty in their equipment and Babolat develops different goods, services, and advertisement for this market. It carefully examines the market and then divides it into certain groups that will buy the product item. In this case Babolat did an excellent job because it was able market a large specific market to …show more content…
In this scenario we have a college level tennis player who is in desperate need of a more reliable set of tennis strings. The first step is the recognition of new tennis strings that arouses and activates the consumer decision making process. In order to achieve this the costumer is pushed through external factors such as friends or a YouTube video talking about the product.
This leads us to the second step: information research. Here the customer searches for information about various alternatives that are available to satisfy him or her. In this scenario the player must seek internal and external information about the product. This is achieved by either testing out the product and feeling it first hand or through an external information, which is through other players who have already experienced what the product has to offer.
After having the information and research the customer goes to the third step which is using the information that they have gathered to make a final decision. After demoing the strings out, they have found that RPM Blast is the best option for them leading the customer to purchase the new product and committing to the new set of tennis …show more content…
RPM Blast can be distributed from a variety of marketing channels such as Direct, Retailer, and agent/broker channels. This is due to the fact that a consumer can go to the Babolat website and order the item directly from the producer making it a direct channel.
It can also be a retailor channel because retailors such as PGA Superstore, Tennis Warehouse, or Tennis Express will distribute the item selling it to the consumers.
Lastly in the agent/broker channel there are individuals known as representatives or reps that negotiate for the item between manufacturers or wholesalers lastly leading to the consumers.
13. RPM Blast 16G is sold in a specialty store were the stores typically carry a deeper but narrower assortment of merchandise within a single category of interest. For example, stores such as PGA Superstore offer a specialized knowledge of tennis equipment and tennis techniques that allow for attentive customer service. Tennis is a very technical and complicated store and when looking or buying a product where there is a wide variety and high prices on the product it’s best to go to a retailer that specializes in matters such as