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Summary Of Rnl's Recruitment Strategy

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The strategies that are outlined in this essay align with the current structure and mission of RNL. RNL seeks to be a leading force in fundraising and enrollment management for nonprofits across the globe. Part of remaining competitive is providing innovative products and services to obtain and retain clients, therefore allowing RNL to be own more market shares. In this sense, this plan does not constitute a change in strategy, but simply expanding on developments within the strategy. Pursuing the new products and services are not solely mutually exclusive to other projects RNL is undertaking. This is also just an assumption, as RNL does not provide financial information to know how much is budgeted for research and development. In determining …show more content…
The first prong is organizational structure; potential areas for this prong would be in the dimension of improving departments, adding staff in their research and development divisions. As a result of adding new staff members, there could be friction amongst team members, especially if new members lack contextual knowledge of the industry they would be working in, but are experts in coding or application development. The second prong of the strategy is to evaluate strategic control systems; RNL is a data and goal oriented company, with goals in nearly every metric the company can measure. Continuing with this element of the company's culture the new products and services should have SMARTER goals that allow the company to evaluate whether they are reaching their goals and the client's goals, and after doing so, revising the plan if they are not. RNL has built-in opportunities to revisit plans, as programs have the flexibility to change scripting, target demographics and initiatives within a fiscal year. Lastly, these two changes can be driven by RNL’s mission statement and the arches of their vision statement, the foundation for the company’s culture. This plan seeks to engage RNL’s employees to work together in order to develop new products and services - breaking new ground and …show more content…
The organizational structure of the company has been in constant flux as well; the CEO of the company resigned and one of the founders of the company came out of retirement to become the interim CEO, along with the CEO’s resignation, other executive level, and department head personnel have left the company. Though there has been a shift in personnel RNL boasts some lifetime members of the company; in a recent company-wide meeting some employees celebrated 20 plus years of working for the RNL. The company also continues to attract new clients and has been going through other strategic divestments, acquisitions, and partnerships; RNL divested DMXEngage in May of 2017 (S. Meyer, personal communication, May 4, 2017); RNL acquired Purple Briefcase in July of 2017 (S. Meyer, personal communication, July 19, 2017); RNL also entered a strategic partnership with the company Study Group in November of 2017 (Bloomberg, 2018). While conclusive data is not available, from the aforementioned data points RNL seems like it would have the ability to hire the new staff required to undertake new product development, as well as invest in the

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