Case Study Of Qualcomm Incorporated: Functioning Management

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Register to read the introduction… This paper will review how external and internal factors affect the four functions of Qualcomm, and how managers and executives use delegation to manage the different factors and functions listed above.
Qualcomm; Planning and management’s function
When planning the future for any company, especially Qualcomm, you must consider internal and external factors. Qualcomm’s sustainability and value to its stockholders is dependent upon the ability to predict future trends in technology, the global environment and maintain its strategic advantage. For example, Qualcomm’s core objectives include expanding the use of 3G technologies in emerging markets (Business Civic Leadership Center, 2006). Realization of this objective requires that Qualcomm be aware of political, cultural and economic factors in the markets they may wish to enter. Internally, Qualcomm must be structured to be agile and prepared to quickly form partnerships in response to developing opportunities. Like a manufacturer who uses the best quality materials to produce a product, Qualcomm’s most valuable asset is the intellectual capabilities of its engineers. Qualcomm must create a corporate environment that attracts and retains the best
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The future of Qualcomm is dependent upon the ability to invest and develop products that are compatible with and have an advantage over the competition. An innovator cannot assume that if they develop the best can opener, they will be the world’s leader in can opener sales. New technologies often compete until one becomes the industry standard upon which other compatible technologies are based. Qualcomm has declared that one of its core objectives is the expansion of 3G technologies in emerging markets (Business Civic Leadership Center, 2006). They are heavily invested in mobile platforms that utilize 3G technologies. 3G technology may be adequate to support the utilities presently needed by a small home based business in Malaysia, but will it be adequate to support explosion of demand as this market becomes more globally aware? Qualcomm planners must position the design of Qualcomm technologies to expand and morph to respond to tomorrow’s expectations.
Qualcomm does business in almost every corner of the globe. As a corporation they must be prepared and plan to foster diversity in every aspect. They must foster a corporate culture that supports and respects the culture, religion, and ethnic backgrounds of employees, customers, and partners. Qualcomm takes to heart their Global Workforce Inclusion policy. The policy states in

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