ANTICIPATED MEDIA Q&A – PRODUCT
Q. When will the PHAB2 Pro be available and in which markets?
A. The Lenovo PHAB2 PRO will be available worldwide from XXX.
Q. How much will the PHAB2 Pro cost?
A. The recommended retail price is US$XXX, but please refer to Lenovo’s online store in each country for local pricing.
Q. Who are the target users for the PHAB2 Pro?
A. PHAB2 Pro is for tech-savvy consumers who desire to be at the forefront of augmented (AR) and virtual reality (VR).
Q. How is Lenovo positioning the PHAB2 Pro?
A. PHAB2 Pro is the world’s first Project Tango-capable phone that promises the finest AR experience, combining the most immersive visuals and sound with all the power to ensure a fluid performance.
Q. Are there other models …show more content…
What are the key design highlights of the PHAB2 Pro?
A. The PHAB2 Pro comes with a seamless unibody chassis made of high-quality aluminum alloy, as well as a 2.5D Gorilla glass back cover sporting a soothing contoured edge.
Augmented Reality (AR)
Q. What is AR?
A. For laymen, AR is all about showing useful information on top of reality, bridging between the real and digital domains. Think of it as a magic window to get the best of the physical world.
Q. What are the key benefits of AR?
A. It unlocks many new possibilities and is a revolution in the worlds of telecoms, publishing, advertising, automotive and gaming.
Q. What is the market potential for AR?
A. Today, 30% of smartphone users from matured markets use AR weekly. By 2018, the worldwide AR market would be worth more than US$500B with 200 million AR users.
Q. Why is Lenovo promoting mainly AR when the PHAB2 Pro also supports VR?
A. There are just too many obstacles for VR to become mainstream. No technology that requires users to don special glasses and headsets, like 3D TV, has been able to catch on. Ongoing user skepticism and poor adoption among major software developers are limiting the attractiveness of these pricey VR headsets
Q. When will the PHAB2 Pro be available and in which markets?
A. The Lenovo PHAB2 PRO will be available worldwide from XXX.
Q. How much will the PHAB2 Pro cost?
A. The recommended retail price is US$XXX, but please refer to Lenovo’s online store in each country for local pricing.
Q. Who are the target users for the PHAB2 Pro?
A. PHAB2 Pro is for tech-savvy consumers who desire to be at the forefront of augmented (AR) and virtual reality (VR).
Q. How is Lenovo positioning the PHAB2 Pro?
A. PHAB2 Pro is the world’s first Project Tango-capable phone that promises the finest AR experience, combining the most immersive visuals and sound with all the power to ensure a fluid performance.
Q. Are there other models …show more content…
What are the key design highlights of the PHAB2 Pro?
A. The PHAB2 Pro comes with a seamless unibody chassis made of high-quality aluminum alloy, as well as a 2.5D Gorilla glass back cover sporting a soothing contoured edge.
Augmented Reality (AR)
Q. What is AR?
A. For laymen, AR is all about showing useful information on top of reality, bridging between the real and digital domains. Think of it as a magic window to get the best of the physical world.
Q. What are the key benefits of AR?
A. It unlocks many new possibilities and is a revolution in the worlds of telecoms, publishing, advertising, automotive and gaming.
Q. What is the market potential for AR?
A. Today, 30% of smartphone users from matured markets use AR weekly. By 2018, the worldwide AR market would be worth more than US$500B with 200 million AR users.
Q. Why is Lenovo promoting mainly AR when the PHAB2 Pro also supports VR?
A. There are just too many obstacles for VR to become mainstream. No technology that requires users to don special glasses and headsets, like 3D TV, has been able to catch on. Ongoing user skepticism and poor adoption among major software developers are limiting the attractiveness of these pricey VR headsets