As we can see, North Cyprus has a great major development in all of their sectors, most of the sectors that does not aim to increase in the next 3years has increase about 17% in the last two years due to increase in population of international students, investors and other immigrant around the world that targeted the island as their destination. Before the island emerged as free crime country but due to increase in population there are many bad people coming into the island that is the reason why North Government introduce swivel medical report card so their medical information will be safe. There also great improvement in business sectors in Northern Cyprus, many of their business begging to offer flexible services and safe delivery that suitable for their consumers’ needs .Finally marketing and advertising are function effectively in the island.
4. Characteristics of the industry
Northern Cyprus remain one of the Turkish territory, there has been a major standard by the North government when it comes to healthcare services provider. North Cyprus government does not handle with levity handed, through this most hospitals in the island offer a good healthcare services to numerous customers in the island. …show more content…
The major aim of this service is to store 95% of their client health information on this card instead of paper form report. Swivel medical report card target audience were Turkish Cypriot and international student and other immigrant in this island. The main usefulness of this medical report card is to keep our client medical information safe from medical theft. Swivel medical card promotional objectives is to create favorable awareness and provide information on the usefulness of this card to our clients. We plan to use Marketing Public relations (MPR) and Corporate Public Relations (CPR) to get the attention of our target audience in North