Recommendation for 2016, for getting competitive advantage Nokia should be more causious about the any economical changes where its business operate and set up places.
• Technological factors: Influences that have an impact on how an organization operates that are related to the equipment used within the organization's environment (Evans & Berman,2008).
In the communications market technology is perhaps the most important factor that companies like Nokia have to take into consideration. They have to keep up to date with all the newest technological advances like express music, Smooth touch screen, unexpected memory and camera and motion capture phones ( Nokia,2015).
Recommendation for 2016, if they are going to capture the biggest market …show more content…
Network operators - Nokia's biggest customers - expect to meet high standards of corporate responsibility in their own operations and increasingly in their supply chain. Nokia continues to receive enquiries and assessment requests about social and environmental performance from their operator customers. Nokia respond to those requests through our normal customer account management interface.
• Competitive rivalry: Trade rivalry or competive competition among current firms—is one of the Porter's five forces used to explain the strength of competition in an industry. (Chernev & Kotler, 2012).
Nokia is losing the competitive position of the industry it had once. Also the current negative credit reports it faces might result in weakening Nokia’s innovation engine and affect its competitive ability (Nokia,2015).
Recommendation for 2016, There in lies of advantage of Nokia if it is driven to provide a product that delivers more added value for our customers than that of our competitor and
Low Product differentiation:
High margins:
Industry growth:
High diversity of …show more content…
Psycographic Segmentation: The psychological variables explains from two principal types of customer; personality profiles and lifestyle profiles (psychographics). Psychological profiles are often used as a supplement to geographic and demographics when these does not provide a sufficient view of the customer behaviour. When the traditional geographical and demographical bases (sex, age, income etc.) supply the marketer with accessibility to customer segments, the psychological variables supply additional information about these and enhance the meaning of the behaviour of current and potential target markets (Chernev & Kotler, 2012).
Nokia products enjoy the styles of individuals of regular workers and corporate CEO's. Distinctive models of cell phones speak to clients with different ways of life. For instance, Nokia N79 was advertised as a games telephone on account of a remote heart screen executed from Polar. The remote Polar Bluetooth WearLink heart rate belt assists screen a heart rate with a pace and separation while you are making the most of your run (Nokia,2015).
Nokia Psycographic strategy for
• Technological factors: Influences that have an impact on how an organization operates that are related to the equipment used within the organization's environment (Evans & Berman,2008).
In the communications market technology is perhaps the most important factor that companies like Nokia have to take into consideration. They have to keep up to date with all the newest technological advances like express music, Smooth touch screen, unexpected memory and camera and motion capture phones ( Nokia,2015).
Recommendation for 2016, if they are going to capture the biggest market …show more content…
Network operators - Nokia's biggest customers - expect to meet high standards of corporate responsibility in their own operations and increasingly in their supply chain. Nokia continues to receive enquiries and assessment requests about social and environmental performance from their operator customers. Nokia respond to those requests through our normal customer account management interface.
• Competitive rivalry: Trade rivalry or competive competition among current firms—is one of the Porter's five forces used to explain the strength of competition in an industry. (Chernev & Kotler, 2012).
Nokia is losing the competitive position of the industry it had once. Also the current negative credit reports it faces might result in weakening Nokia’s innovation engine and affect its competitive ability (Nokia,2015).
Recommendation for 2016, There in lies of advantage of Nokia if it is driven to provide a product that delivers more added value for our customers than that of our competitor and
Low Product differentiation:
High margins:
Industry growth:
High diversity of …show more content…
Psycographic Segmentation: The psychological variables explains from two principal types of customer; personality profiles and lifestyle profiles (psychographics). Psychological profiles are often used as a supplement to geographic and demographics when these does not provide a sufficient view of the customer behaviour. When the traditional geographical and demographical bases (sex, age, income etc.) supply the marketer with accessibility to customer segments, the psychological variables supply additional information about these and enhance the meaning of the behaviour of current and potential target markets (Chernev & Kotler, 2012).
Nokia products enjoy the styles of individuals of regular workers and corporate CEO's. Distinctive models of cell phones speak to clients with different ways of life. For instance, Nokia N79 was advertised as a games telephone on account of a remote heart screen executed from Polar. The remote Polar Bluetooth WearLink heart rate belt assists screen a heart rate with a pace and separation while you are making the most of your run (Nokia,2015).
Nokia Psycographic strategy for