Case Study Of Netflix

Decent Essays
TerriFinkley_Netflix

Of the three value disciplines that were discussed in the course, the one which best describes Netflix as a company is product leadership, because Netflix was and still is consistently providing its customers with cutting edge and innovative services and enhancing its products for maximum ease of use. Although this was not well explained by the CEO when there was the infamous fee increase, this is what the event was leading up to, because technological advances were swiftly increasing so the mail in DVD services was becoming obsolete. Netflix was providing its customers with what would eventually become one of the most popular and duplicated streaming services worldwide. Netflix’s intention was to increase the ease
…show more content…
Therefore, I would not consider this new innovation to be autonomous because was created in house using the same team and processes as the previous innovations. The example used this course was the development of a new engine type by General Motors (GM). The definition of autonomous learned in this course is to be pursued independently from other innovations. To profit from the streaming services, Netflix had to develop new systems and technology; however, the company’s intention was to pursue both innovations. The only factor that would make online streaming autonomous is the fact that once it was developed, could stand-alone from the other service being provided by the company, however this could only happen after the success of the DVD rental business. In regards to Blockbuster, there online streaming service was autonomous, as the venture was pursued when the company was either nearing the end of its original rental services. Both ventures were separate. This shift from store rentals to online streaming makes Blockbusters streaming services autonomous, contrasting with Netflix. This significant factor of autonomous vs. systemic innovation in its services is a major reason Netflix became so successful when compared with its …show more content…
The company failed to digitize its assets at a time when technology was skyrocketing, unlike its competitor Netflix that was able to reduce costs through DVD service and less physical space. The company also failed to combine data across industries, trade data and codify its capability. As Blockbuster was once the leader in video rentals, it failed to innovate within other fields (as Netflix did with Sony and Microsoft) or capitalizes on the company’s power by codifying its business for other company’s use. It also did not use its physical data to its advantage, as the one of the main reasons for its failure was the unwillingness to eliminate late fees, penalizing its customers. Blockbuster would have to completely change its business model to compete, so all of these patterns led to Blockbuster’s

Related Documents

  • Improved Essays

    A system upgrade is long overdue at NA Videos. This report will outline: 1. Key issues 2. Purpose of the new system (solutions) 3. What the system will and will not include 4.…

    • 577 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Hae was buried in Leakin Park in Baltimore, Maryland. A man named Mr. S pulled over to pee and walked 127 ft from Franklintown Rd into the park where he spotted hair sticking up from the ground where Hae was buried. The evidence found at the scene were nineteen shell casings on both sides of the Franklintown Rd, 2 Blockbuster cases were found on the other side of the road, a rolled condom and a condom wrapper was found, tire impression cast were seen at the scene, a feather, rope, liquor bottle were near her body,and a piece of human hair and fibers were found under Hae's body.…

    • 108 Words
    • 1 Pages
    Decent Essays
  • Brilliant Essays

    Competitive forces. Redbox is in a highly competitive market. They face competitors such as Netflix and Blockbuster. Redbox leads in a competitive stand out by offering quick, convenient and affordable movie rentals. A Blu-Ray movie rents for $1.50 per day and a regular DVD movie rental is $1.20 per day.…

    • 3333 Words
    • 14 Pages
    Brilliant Essays
  • Improved Essays

    Three Circles Analysis I selected analyze the company Netflix, utilize a three circles analysis to address, the team’s consensus of what the most important customer’s needs or wants, from the product or service. The second circle represents the team’s view of how customers perceive the company’s offerings. The third circle represents the strategists’ view(s) of how customers perceive the offerings of the company’s competitors. The details are included after the example of the diagram of a three circles analysis (CSU,Global Campus 2015). Three Circles Analysis Three Circles Analysis Circle G represents the team’s consensus of what the most important customer segments need or want from the product or service.…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In today’s society, people demand the best on the market when it comes to entertainment, and one of America’s favorite forms of entertainment is watching television. Two very popular services offered are Direct TV and Netflix, and both have proved to satisfy their customers in some way or another, but at different costs. In fact, when it comes to television entertainment, families spend their money unwisely without pondering the pros and the cons of each service. With no doubt, Netflix is the choice that doesn’t hurt the customers’ wallets. People who often watch television need more variety, and Direct TV is a National satellite company which offers local and cable channels, movies, sports, TV series and reality shows.…

    • 578 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Tivo Case Study Tv's Case

    • 861 Words
    • 4 Pages

    TiVo was a service that gives consumers the ability to choose what to watch and when to watch. It was also the first digital video recorder, and put the control into the consumers’ hands instead of the networkers’. However, TiVo is best suited for networkers, as TiVo failed to market towards consumers and receive much recognition; instead, TiVo successfully partnered with networks to monitor consumer watch patterns and properly deliver ads and content. To consumers, TiVo was a liberating device that gave them control over which shows they wanted to watch and when they wanted to watch.…

    • 861 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Verizon wireless has been a leader in the telecommunications industry for quite some time, and have now began to focus on training initiatives to improve and maintain that leadership. `Verizon is creating a Culture That Focuses on Shareholder Value`(Kinicki & Williams, 2013, p.257), is a case study about the training program Verizon will use to reach their future goals. “Beginning in 2011, Verizon set three main business goals: (1)to build a business and workforce as good as its networks, (2)to lead in shareholder value creation, and (3)to be recognized as an iconic technology company”(Kinicki & Williams, 2013, p.257). The necessary initiatives and training programs would not be an easy task to complete because of a limited training budget,…

    • 1245 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Netflix Swot Analysis

    • 1450 Words
    • 6 Pages

    Hastings thought to himself, that there had to be a better business model then charging late fees. By 1999, Netflix launched a subscription service that would offer unlimited rentals for a low monthly subscription. This idea was the beginning of transforming the way people will rent and watch their favorite movies, never having to leave the comfort of their own home. One year…

    • 1450 Words
    • 6 Pages
    Great Essays
  • Great Essays

    PRODUCT Roku brings to the market a wide variety of products that proves itself to deliver the most excellent service and accommodation to many different types of consumers in the market. The Product Mix for Roku consists of their line of products that are powered by the company in order to deliver the best Roku experience and endless entertainment that is suitable for every type of consumers. Roku offers the Roku TV, which is already programmed by the company and allows the consumer to pick their content customize their program to match their preference. The Roku home screen can be customized to match the consumers taste.…

    • 1564 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Netflix Cost Analysis

    • 1000 Words
    • 4 Pages

    Costs of Production Netflix operating income for 2104 was over $5.5M, which was in part due to the increase to the monthly service fee for subscribers and the increase in domestic and international streaming memberships. The company has a plethora of expenses, streaming content rights, licensing, acquisition of streaming content, streaming delivery expenses customer service, payment processing fees, and advertising. Fixed costs are costs that do not change no matter how much product the company produces or what services are provided. Insurance, rent, salaries, utilities, property taxes and depreciation are some examples of what Netflix fixed costs may be.…

    • 1000 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Blockbuster Case Study

    • 1041 Words
    • 5 Pages

    This meant a significant risk of customers started wanting to get the product in different ways. Netflix started life as a mail order movie rental business; with a monthly subscription for whatever movies you wanted from a much bigger library than in store and significantly cheaper distribution costs than Blockbuster. Another reason was because there profit needed to be tied to what there customers value. Blockbuster's profit had to be sufficient to sustain their worldwide stores and staffing levels. As well as their pricing structure reflecting this, their profit also relied on something their customers hated late fees.…

    • 1041 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Blockbuster Failure

    • 605 Words
    • 3 Pages

    Due to lack of corporate foresight, several companies have failed to proceed further in their endeavors to serve the world with their product or services. This reminds me of a very flagrant example that I will talk about and how it could have been otherwise. The company that I will like to tals about today is the movie rental giant Blockbuster. Back in the days, Blockbuster was the primary DVD and Video Cassette rental in USA. Due to lack of corporate foresight, in 2010, it filed for bankruptcy and was sold to the satellite company, Dish Network.…

    • 605 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Netflix Culture Analysis

    • 742 Words
    • 3 Pages

    Organizational culture plays a key role in the effectiveness of any company. Netflix has worked hard to establish a very strong organizational culture, or collective values that are the core makeup of the company (Kreitner & Kinicki, 2013). My organization has a strong but very different culture, but cannot compare in scale to that of Netflix. My organization is a public power company, which naturally leads us to a very different business model than Netflix, resulting in very different cultures. While our cultures are very different, Netflix’s focus on transparency and accountability can be adapted to my organization (Netflix).…

    • 742 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Netflix uses Information technology as catalyst to meet the business strategies and goals of the company. The effectiveness of Netflix is largely dependent on the alignment of information technology innovation with business value that has direct impact on market share, customer relationship and employees. In order to be the leading movie streaming company – Netflix has to maintain its strong customer relationship and product quality. Figure 1: Technology Strategic Alignment Model (Henderson, J. C., & Venkatraman, N., 1993).…

    • 886 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    TABLE OF CONTENTS NETFLIX, INC. 1 Company Images Montage 1 INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape and Disc Rental 4 INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and Distinctive Competencies 14…

    • 7315 Words
    • 30 Pages
    Improved Essays