Myer Holding Limited is a publicly listed company and owns the brand Myer, department store chain in Australia. In 2017, the company generated a total revenue of AUD $3.2 billion with 67 operating stores and 12500 employees. Myer stores are principally located in CBD areas of Australia and major shopping centres. This strategy involves capitalising on the high traffic of customers with spending power. The flagship stores have an average size of 32000 sq.ft catering to half a million people every week. Company is transforming its objectives to provide seamless shopping both online and instore. Myers revenue is expected to expand at an annualised 1.0% over the five years through July 2018, to total $3.3 billion, outperforming the overall industry
