The U.S. beer industry generates $252.6 billion in economic output, which is equal to about 1.5 percent of U.S. GDP, produces $48.5 billion in tax revenue, and employs about 1.75 million people (Joyce). The beer industry has a number of popular companies like Molson Coors Brewing Company (TAP) and The Boston Beer Company (SAM). Companies within the industry earn the majority of their success by offering quality beers made consistently around the world. This project focuses on whether Molson Coors Brewing Company should acquire The Boston Beer Company. The analysis will take an unbiased approach when comparing the companies and will include: the company's environment, resources, competition, strategies, and ultimately a recommendation to either
